About Optweb Digital

Optweb Digital is a fast-growing digital marketing company specialising in SEO, Google Ads, Meta Ads, website design, AI-powered marketing solutions and digital growth strategies. We help businesses grow through performance-led marketing, clear commercial thinking and exceptional client service.

About the Role

We are looking for an experienced, commercially minded and results-driven Google Ads & Meta Ads Manager to plan, launch, manage and optimise paid media campaigns across Google and Meta. You will be accountable for measurable outcomes - qualified leads, sales, CPA/CPL efficiency and return on ad spend (ROAS) - while continuously testing and improving campaign performance.

This role suits a hands-on performance marketer who is comfortable managing multiple client accounts, interpreting data, solving performance issues and communicating recommendations with confidence.

Key Responsibilities

Google Ads Management

- Plan, build and manage Search, Performance Max, Display, Shopping, YouTube and remarketing campaigns.
- Conduct keyword, search-term and competitor analysis to identify growth opportunities.
- Build disciplined campaign structures, ad groups, audience signals and negative-keyword frameworks.
- Write and test high-converting ad copy aligned with search intent and landing-page relevance.
- Optimise bidding, budgets, Quality Score and conversion performance to improve ROI.
- Identify waste, reallocate spend and scale campaigns that demonstrate profitable performance.

Meta Ads Management
- Create and manage Facebook and Instagram campaigns across lead generation, sales and conversion objectives.
- Develop prospecting, retargeting, custom and lookalike audience strategies.
- Produce solid ad copy and actionable creative briefs for designers/content teams.
- Run structured A/B tests across audiences, creative, messaging,



offers and placements.
- Monitor performance frequently, diagnose underperformance and scale winning campaigns responsibly.
- Maintain profitability while improving lead quality, conversion volume and acquisition efficiency.

Tracking, Optimisation & Analytics
- Monitor CTR, CPC, CPL/CPA, conversion rate, ROAS and other commercial KPIs across platforms.
- Analyse conversion data, customer behaviour and funnel performance to identify optimisation opportunities.
- Implement and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads and MetaAds Manager.
- Validate tracking accuracy and flag attribution or data-quality issues before they affect decision-making.
- Translate campaign data into clear actions rather than reporting metrics in isolation.

Reporting & Client Management
- Prepare concise monthly performance reports covering results, insights, actions taken and next-step recommendations.
- Attend client meetings when required and explain performance in clear, commercial language.
- Understand each client's business objectives, margins, lead quality and growth priorities.
- Provide proactive strategic recommendations rather than waiting for client direction.
- Respond promptly to client enquiries and build long-term relationships through reliable communication.

What Success Looks Like

- Campaigns are accurately tracked, commercially focused and continuously optimised.




- CPA/CPL trends improve while lead quality and conversion volume remain healthy.
- ROAS and budget efficiency improve without sacrificing sustainable growth.
- Clients understand what is happening, why it matters and what action is being taken.
- Winning campaigns are scaled methodically, with risks and performance trade-offs clearly understood.

Skills & Experience

Essential

- Minimum 2 years' hands-on experience managing Google Ads and Meta Ads campaigns.
- Demonstrated experience managing multiple client accounts and advertising budgets.
- Strong working knowledge of Google Ads, Meta Ads Manager, GA4 and Google Tag Manager.
- Strong analytical and problem-solving capability, with confidence interpreting campaign data.
- Excellent written and verbal communication skills.
- Strong attention to detail and disciplined account-management habits.
- Ability to work independently, prioritise competing accounts and collaborate with a wider digital team.

Highly Regarded
- Google Ads certifications and/or Meta Blueprint certification.
- Experience with eCommerce, lead-generation and local-service campaigns.
- Experience improving landing-page conversion rates or contributing to CRO recommendations.
- Experience working in a digital marketing company or multi-client performance environment.

Why Join Optweb Digital

- Global Search Awards 2026 Finalist.
- Competitive salary and genuine career-growth opportunities.
- Supportive, collaborative team with exposure to a wide range of industries.
- Opportunity to manage meaningful advertising budgets and high-impact campaigns.
- Ongoing professional development and certification opportunities.
- A performance-focused environment where strong ideas, ownership and measurable results are valued.

Pay: $60,000.00 – $90,000.00 per year

Work Location: In person

📌 Google Ads & Meta Ads Specialist (Melbourne)
🏢 Optweb Digital
📍 Melbourne