We are seeking an Advertising Specialist to join Popology Pty Ltd in our Surry Hills office. This is a full-time position where you will play a crucial role in developing and executing advertising strategies that drive client success and business growth. As an Advertising Specialist, you will be at the forefront of media strategy, planning and buying, translating client objectives into compelling advertising campaigns that deliver measurable results. This role is essential to our ability to provide innovative media solutions and maintain our competitive edge in the dynamic advertising landscape.

What you’ll be doing

Developing comprehensive media strategies aligned with client objectives and target audience insights

Conducting market research and competitive analysis to identify advertising opportunities and industry trends

Planning and recommending optimal media channels and placements to maximise campaign reach and ROI

Negotiating media buys with vendors and publishers to secure competitive rates and favourable terms

Managing advertising budgets and ensuring campaigns remain within allocated spend parameters

Monitoring campaign performance and providing detailed reporting and analysis to stakeholders

Collaborating with creative teams, account managers and clients to ensure campaign alignment and successful delivery

Staying current with emerging media platforms, technologies and advertising innovations

Presenting findings, recommendations and campaign results to clients and internal teams

Building and maintaining strong relationships with media partners and industry contacts

What we’re looking for

2-5 years of experience in advertising, media planning, media buying or a related marketing discipline

Solid knowledge of media channels including digital, traditional, social and programmatic advertising platforms

Proficiency with media planning and buying software, analytics tools and advertising platforms





Excellent analytical and problem-solving skills with the ability to interpret data and draw actionable insights

Outstanding communication and presentation abilities to effectively engage clients and colleagues

Demonstrated ability to manage multiple projects simultaneously whilst maintaining attention to detail

Strong negotiation skills and the ability to build positive working relationships with vendors and partners

Understanding of consumer behaviour, market segmentation and audience targeting strategies

Relevant qualifications or certifications in advertising, marketing or media studies (preferred)

Enthusiasm for the advertising industry and a passion for delivering client success

What we offer

At Popology Pty Ltd, we believe in fostering a dynamic and supportive work environment where talented professionals can thrive. We offer competitive remuneration packages, opportunities for professional development and career progression within a growing organisation. We are committed to work-life balance and provide flexible working arrangements where possible. Our team values creativity, collaboration and innovation, and we invest in the continuous learning and development of our people. We also provide a range of employee benefits and a collegial workplace culture that celebrates achievements and supports professional growth.

About us

Popology Pty Ltd is a dynamic and forward-thinking advertising and media agency based in Surry Hills, NSW. We specialise in media strategy, planning and buying, delivering innovative advertising solutions that help our clients achieve their business objectives. With a team of experienced professionals and a commitment to excellence, we partner with diverse clients across multiple industries to create impactful campaigns that resonate with audiences and drive measurable results. Our agency culture is built on creativity, collaboration and a genuine passion for advertising excellence.

#J-18808-Ljbffr

📌 Advertising Specialist (New South Wales)
🏢 Popology
📍 New South Wales