Growth Marketing Manager - Demand Gen

Own the pipeline number and build a demand engine out of events, webinars and partnerships, augmented by ad spend.

About us

Martian Logic is an Australian HR SaaS platform, we're at $7M ARR and growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.

The opportunity

This is a rare chance to own the full marketing-sourced pipeline at a growing Australian HR SaaS company, where you’ll design and run an integrated demand engine built on events, webinars, partners and organic channels. You’ll have genuine strategic ownership, a motion that already works, and the freedom to shape how pipeline is created in high-trust sectors. This is a role with real impact and clear growth potential, that lets you build something meaningful while hitting numbers that actually matter.

Responsibilities

- Own quarterly pipeline targets, MQLs, SQLs, and marketing-sourced pipeline
- Build and run the integrated campaign calendar: what runs each quarter, to which audience, with what offer, and how it feeds off our event and webinar schedule
- Design the pre/post-event journey for every sponsorship, owned event and webinar: audience capture, nurture sequences, and sales hand-off process
- Manage the paid budget as a precision tool to re-target event attendees, promote webinars,



and run ABM-lite plays against named target accounts
- Build the always-on organic engine: SEO, website conversion, and life-cycle/email marketing
- Re-purpose event and webinar content into ongoing nurture and organic campaigns
- Develop co-marketing motions with partners and associations e.g. referral campaigns, joint webinars and shared content
- Own marketing reporting: attribution, funnel conversion, CAC by channel, and overall ROI

Experience

- 5 to 8 years in B2B SaaS growth marketing and demand generation, ideally in a niche SaaS scale-up environment
- A track record of building pipeline through events, partnerships and organic channels.
- Fluency in a marketing automation platform (HubSpot, Marketo or equivalent) and in reading a funnel
- Comfort being measured on pipeline and revenue outcomes, not activity or vanity metrics

How we'll measure success

- Marketing-sourced and -influenced pipeline against quarterly target
- SQLs by ICP
- Event-audience-to-opportunity conversion rate
- Cost per opportunity across the full channel mix

Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.

Apply now and join us on the Martian journey!

📌 Growth Marketing Manager (North Sydney)
🏢 Martian Logic
📍 North Sydney