Head of Growth — Nashie

Brisbane (hybrid) | Full-time | $150k–$200k + super, depending on experience

If you're a senior growth operator who wants ultimate freedom to put your ideas into action, this is your role. You'll set the strategy and implement it — taking an engine that's already working and driving it to the next level. It's a rapid-paced environment where ideas turn into action in days, not quarters, and there's no resistance in the way.

Nashie makes the collared, button-up UPF50+ swim shirt — sun protection that doesn't look like sun protection. One shirt that handles the pool, the beach, and lunch afterwards. Beach to bar.

We're a multi-region, high-growth business, already operating across Australia, the US and the UK — with more growth ahead. Founder-led, direct-to-consumer, one Shopify Plus store.

The role You'll own Nashie's growth engine end to end, working directly with the founder and influencing key decisions. Not one channel — the number: paid, email, creative, conversion and the budget that drives them, across all three markets.

The engine already works — your job is to set the strategy that takes it to the next level, then implement it yourself. This is a build-and-scale role, not a maintenance role: real ownership, real autonomy, and nothing between a good idea and it being live. We keep the team small on purpose, so you'll be in the ad account making it happen, not writing decks about it.

What you'll own

- Meta ads across our AU, US and UK accounts — the primary growth engine, run profitably at scale
- Google Ads — a core channel with a genuine build-out opportunity and a full creative library ready to go




- The creative engine — briefing and managing our UGC creator roster, with the video editor and graphic designer reporting to you
- Klaviyo — email and SMS flows and campaigns across all markets
- The on-site experience — CRO, product pages and product photography on Shopify Plus
- SEO — owning the organic side day to day
- Measurement, forecasting and the growth budget — MER and contribution first, not in-platform ROAS
- New channels (TikTok and beyond) when the numbers say go

Who we're after

- You've run the full growth engine for a DTC e-commerce brand — not just a channel within it
- You've personally managed serious Meta budgets and can walk us through the results
- Hands-on Google Ads for e-commerce — required, not a nice-to-have
- Strong Klaviyo (or equivalent) lifecycle skills
- Working competence in SEO
- You've built or run a creator/UGC content pipeline and managed creative staff
- You use AI as leverage, daily — we automate the repetitive stuff so the team stays small and sharp
- Data-first. You'd rather be right than sound right.
- Apparel or consumer products experience is a plus. US market experience is a big plus.

The details Hybrid — around 2 days a week at our Samford Valley HQ (north-west of Brisbane), the rest remote. $150k–$200k + super depending on what you bring. This is all flexible. If outside Brisbane, still feel free to apply.

How to apply Short process: intro call with the founder, a working session on a real Nashie problem, references, offer.

Apply with a short note on the best growth result you've personally driven — what you did, what it cost, and what it returned.

📌 Head of Growth (Brisbane)
🏢 Nashie
📍 Brisbane