Your Impact We're looking for a strategic and commercially minded leader to identify new growth opportunities, build high-value partnerships and unlock the full potential of our brands through sponsorships, licensing, merchandise and consumer experiences. Reporting to the General Manager - Consumer Experience, the Head of Partnerships

& Extensions will lead the strategy and execution of partnerships and extensions that strengthen our brands, grow revenue and create new opportunities across the business.

Key Responsibilities Set the vision and strategic direction across partnerships, sponsorships, licensing, merchandise and Club Connect initiatives.

Build and deliver a three year growth roadmap that identifies new revenue streams, commercial opportunities and partnership models.

Identify, negotiate and secure high value sponsorship, licensing and strategic partnership agreements that strengthen brand equity and commercial performance.

Maximise value from key strategic partnerships and leverage them to create stronger consumer engagement, brand visibility and return on investment.

Lead the financial strategy for the function, including forecasting, budgeting, investment decisions and performance optimisation.

Use market, consumer and commercial insights to identify emerging opportunities and inform strategic decisions.

Build and lead a high performing team while fostering a culture of innovation, strategic thinking and commercial excellence.

About

You 10+ years commercial, business, sales, marketing or partnership leadership experience within FMCG,



beverage or a comparable consumer focused environment.

Demonstrated success identifying, evaluating and delivering new business growth opportunities and commercial ventures.

Strong experience developing and managing strategic partnerships, sponsorship programs, licensing agreements and commercial alliances.

Proven ability to negotiate complex, high value commercial agreements and create mutually beneficial outcomes.

Strong commercial and financial acumen with experience leading budgets, forecasting, investment decisions and revenue growth initiatives.

Exceptional understanding of consumer trends, market dynamics and how partnerships can create competitive advantage and commercial value.

Highly collaborative with the ability to influence senior stakeholders across executive teams, customers, agencies, sponsorship bodies and external partners.

- Experienced people leader with a passion for developing capability, driving performance and building high performing teams.

Why Asahi

Beverages?

At Asahi

Beverages, we're passionate about crafting more than just drinks – we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and Recent Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.

📌 Head of Partnerships & Extensions (Melbourne)
🏢 Asahi Beverages
📍 Melbourne