Lead Data Analyst- South Bank, QLD

Job no: 531910

Brand: Leisure*

Work type: Full time

Location: Queensland

Categories: Digital and Technology

Join us as a Lead Data Analyst and turn loyalty data into powerful insights that drive customer engagement, growth, and commercial impact

ABOUT THE OPPORTUNITY

As the Data & Insights Lead, you will play a critical role in shaping the future of loyalty performance through data, analytics, and actionable insights. You will lead the development and optimisation of a world-class loyalty data asset, helping drive member engagement, acquisition, program performance, and commercial value. Working closely with loyalty, brand, technology, and data teams, you will influence strategic decision-making and champion a data-first culture across the business. This is an exciting opportunity to lead a high-performing team while delivering cutting-edge analytics solutions that directly impact customer experiences and business outcomes.

KEY RESPONSIBILITIES





- Lead the development and optimisation of a loyalty data ecosystem that supports program growth and member engagement
- Design and deliver reporting frameworks and performance dashboards that provide meaningful insights into loyalty program outcomes
- Report on loyalty KPIs including member lifetime value, earn rates, redemption rates, and program performance metrics
- Collaborate with loyalty, brand leadership, and data teams to align priorities and deliver data-driven outcomes
- Support loyalty program planning through upfront value estimation and post-execution performance analysis
- Champion advanced analytics and predictive modelling opportunities to optimise loyalty program performance
- Drive data enablement priorities and facilitate execution of data-led use cases
- Promote a culture of performance optimisation and

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