Position Title: Marketing Coordinator

Reports to: Field Marketing Manager

Direct Reports: NIL

Location: Sydney

Role Purpose:

The Marketing Coordinator supports Baidam’s marketing team by coordinating events, build and manage executing email marketing campaigns, maintaining CRM and audience data, and producing basic branded collateral. The role ensures marketing activities are well organised, accurately executed, aligned to brand guidelines, and supported by timely reporting and administrative follow-through

“Glass Balls"

When juggling all aspects of your role, “glass balls” need to be kept in the air and cannot be dropped. These are the absolute priorities that define success in your role:

- Deliver Baidam events seamlessly by coordinating timelines, logistics, suppliers, venues, catering, run sheets, attendee lists, and on-site requirements.
- Build and deploy accurate, targeted EDM campaigns through ActiveCampaign, ensuring contact lists, audience segments, tagging, scheduling, and reporting are maintained.
- Maintain CRM data integrity in Salesforce so lead, contact, audience, and campaign records remain accurate, current, and useful for sales and marketing activity.
- Produce brand-consistent marketing collateral and support content scheduling, campaign reporting, and post-event debriefs with robust attention to detail

The “Rubber Balls” – BAU

Business-as-usual responsibilities mean routine, ongoing tasks and duties that are essential to keeping core functions and daily operations running smoothly and efficiently. These include the following.

Responsibilities

Event Coordination

- Coordinate basic logistics for Baidam events including executive lunches, roundtables, and conference presence.
- Manage event timelines, supplier relationships, venue bookings, catering, and on-site logistics
- Build and maintain event run sheets, attendee lists, and supporting event documentation
- Liaise with internal stakeholders and external vendors to support seamless event delivery

Success Measures

- Events are delivered on time and to agreed requirements




- Run sheets, attendee lists, suppliers, venues, and catering are accurate and confirmed
- Stakeholders and vendors receive timely communication and follow up.

Email Marketing & EDM Campaigns

- Build, schedule, and deploy email marketing campaigns using Active Campaign
- Manage contact lists, audience segmentation, and tagging
- Monitor campaign performance and provide regular reporting on open rates, click-through rates, and conversion metrics.

Success Measures

- Campaigns are accurate, scheduled, and deployed by agreed deadlines
- Contact lists and segments are current and correctly tagged.
- Campaign reporting is provided regularly and highlights key metrics

CRM Hygeine

- Maintain accurate and up-to-date records across Salesforc
- Support the sales team with lead management, contact updates, and tracking.
- Build and manage audience segments to support targeted outreach and event invitations

Success Meaures

- CRM records are accurate, complete, and updated in a timely manner.
- Lead and contact information supports sales follow-up and marketing activity
- Audience segments are reliable for campaign and event targeting.

Design & Content

- Content Create basic marketing collateral using Canva, including event invitations, social media graphics, email headers, and digital assets
- Ensure all creative output is consistent with Baidam’s brand guidelines
- Support the team with content scheduling and social media coordination where required.

Success Measures

- Collateral is accurate, fit for purpose, and aligned with brand guidelines
- Digital assets are produced within requested timeframes




- Content scheduling support is coordinated and visible to relevant stakeholders

General Marketing Support

- Provide administrative and coordination support across the broader marketing fuction
- Assist with vendor and supplier management including invoicing and purchase orders
- Contribute to post-event debriefs and campaign reporting

Sucess Measures

- Marketing administration is completed accurately and on time
- Invoices, purchase orders, and supplier follow-up are actioned promptly
- Post-event and campaign insights are captured and shared for continuous improvement

Continuouse Improvement

- Identify opportunities to improve event coordination, campaign processes, reporting templates, and CRM hygene practices
- Maintain practical templates, checklists, and run sheets to create consistency and reduce rework

Success Measures

- Processes and templates are kept current and easy to use
- Recurring issues are identified and improvements are implemented where appropriate

Expected Behaviours and Competancies

- Exceptional organisation and time management with commitment to deadlines and responsiveness to high priority items
- Strong attention to detail and accuracy, delivering consistently high-quality work across campaigns, CRM data, events and collateral
- Clear and professional communication with internal stakeholders, vendors, suppliers, and external contacts
- Practical problem solving and ability to stay calm and organised when priorities shift or event requirement change
- Comfort working with marketing and business systems including ActiveCampaign, Salesforce, Canva, and standard Microsoft 365 tools
- Collaborative approach with willingness to provide broad administrative and coordination support across the marketing functions
- Sound judgement when handling contact data, event details, supplier information, reporting, and brand materials.
- Role models professional standards and CHOICE values in all interactions, fostering a culture of respect, accountability, learning and psychological safety consistent with Baidam culture

📌 Marketing Coordinator (Sydney)
🏢 Baidam
📍 Sydney