Position Title: Marketing Coordinator

Reports to: Field Marketing Manager

Direct Reports: NIL

Location: Sydney Role Purpose

The Marketing Coordinator supports Baidam’s marketing team by coordinating events, build and manage executing email marketing campaigns, maintaining CRM and audience data, and producing basic branded collateral. The role ensures marketing activities are well organised, accurately executed, aligned to brand guidelines, and supported by timely reporting and administrative follow-through “Glass Balls"

When juggling all aspects of your role, “glass balls” need to be kept in the air and cannot be dropped. These are the absolute priorities that define success in your role:

Deliver Baidam events seamlessly by coordinating timelines, logistics, suppliers, venues, catering, run sheets, attendee lists, and on-site requirements.

Build and deploy accurate, targeted EDM campaigns through ActiveCampaign, ensuring contact lists, audience segments, tagging, scheduling, and reporting are maintained.

Maintain CRM data integrity in Salesforce so lead, contact, audience, and campaign records remain accurate, current, and useful for sales and marketing activity.

Produce brand-consistent marketing collateral and support content scheduling, campaign reporting, and post-event debriefs with strong attention to detail The “Rubber Balls” – BAU

Business-as-usual responsibilities mean routine, ongoing tasks and duties that are essential to keeping core functions and daily operations running smoothly and efficiently. These include the following. Responsibilities

Event Coordination

Coordinate basic logistics for Baidam events including executive lunches, roundtables, and conference presence.

Manage event timelines, supplier relationships, venue bookings, catering, and on-site logistics

Build and maintain event run sheets, attendee lists, and supporting event documentation

Liaise with internal stakeholders and external vendors to support seamless event delivery

Success Measures

Events are delivered on time and to agreed requirements





Run sheets, attendee lists, suppliers, venues, and catering are accurate and confirmed

Stakeholders and vendors receive timely communication and follow up.

Email

Marketing & EDM Campaigns

Build, schedule, and deploy email marketing campaigns using Active Campaign

Manage contact lists, audience segmentation, and tagging

Monitor campaign performance and provide regular reporting on open rates, click-through rates, and conversion metrics.

Success Measures

Campaigns are accurate, scheduled, and deployed by agreed deadlines

Contact lists and segments are current and correctly tagged.

Campaign reporting is provided regularly and highlights key metrics CRM Hygeine Maintain accurate and up-to-date records across Salesforc

Support the sales team with lead management, contact updates, and tracking.

Build and manage audience segments to support targeted outreach and event invitations

Success Meaures

CRM records are accurate, complete, and updated in a timely manner.

Lead and contact information supports sales follow-up and marketing activity

Audience segments are reliable for campaign and event targeting. Design & Content

Content Create basic marketing collateral using Canva, including event invitations, social media graphics, email headers, and digital assets

Ensure all creative output is consistent with Baidam’s brand guidelines

Support the team with content scheduling and social media coordination where required.

Success Measures

Collateral is accurate, fit for purpose, and aligned with brand guidelines

Digital assets are produced within requested timeframes





Content scheduling support is coordinated and visible to relevant stakeholders General Marketing Support

Provide administrative and coordination support across the broader marketing fuction

Assist with vendor and supplier management including invoicing and purchase orders

Contribute to post-event debriefs and campaign reporting

Sucess Measures

Marketing administration is completed accurately and on time

Invoices, purchase orders, and supplier follow-up are actioned promptly

Post-event and campaign insights are captured and shared for continuous improvement Continuouse Improvement Identify opportunities to improve event coordination, campaign processes, reporting templates, and CRM hygene practices

Maintain practical templates, checklists, and run sheets to create consistency and reduce rework

Success Measures

Processes and templates are kept current and easy to use

Recurring issues are identified and improvements are implemented where appropriate Expected Behaviours and Competancies

Exceptional organisation and time management with commitment to deadlines and responsiveness to high priority items

Strong attention to detail and accuracy, delivering consistently high-quality work across campaigns, CRM data, events and collateral

Clear and professional communication with internal stakeholders, vendors, suppliers, and external contacts

Practical problem solving and ability to stay calm and organised when priorities shift or event requirement change

Comfort working with marketing and business systems including ActiveCampaign, Salesforce, Canva, and standard Microsoft 365 tools

Cooperative approach with willingness to provide broad administrative and coordination support across the marketing functions

Sound judgement when handling contact data, event details, supplier information, reporting, and brand materials.

Role models professional standards and CHOICE values in all interactions, fostering a culture of respect, accountability, learning and psychological safety consistent with Baidam culture

📌 Marketing Coordinator (Sydney)
🏢 Baidam
📍 Sydney