GYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.

What You'll Do

- Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution

- Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
- Build and maintain the data architecture and pipes that power marketing data
- Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
- Own data governance for marketing data, ensuring quality, consistency, and explicit documentation
- Manage privacy and consent compliance across platforms




- Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
- Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
- Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit

What You'll Bring

- 4+ years experience in martech, marketing operations, or a related digital or data role

- Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
- Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
- Demonstrated experience with event and event properties, segmentation and personalisation
- Experience using AI tools and helping others adopt them, and running AI or tech

📌 Marketing Operations Specialist (City of Sydney)
🏢 Guzman Y Gomez
📍 City of Sydney