A large portion of the role can be undertaken in Melbourne.

Blackcoat is a premium boutique winery located in the rolling hills of Gippsland, Victoria. Our estate vineyard focuses on producing elegant, cool-climate wines that reflect our unique site and commitment to quality. With a growing reputation for Chardonnay, Pinot Noir, Riesling and Chenin Blanc, we are entering an exciting phase of growth and market expansion.

We are seeking an ambitious and commercially minded Sales Manager to lead our Victorian wine sales activities and help build the foundations for future expansion throughout Australia’s east coast. The role can be structured as either part-time or full time depending on the candidate's availability and the evolving needs of the business.

This is a unique opportunity for a driven wine sales professional to join a growing premium wine brand and play a key role in shaping its future. Initially focused on Victoria, the successful candidate will develop relationships across premium on-premise, independent retail and key trade channels. As the business grows, the role will expand to include strategic responsibility for New South Wales and Queensland.

This position offers genuine career progression and the opportunity to become a senior leader within a rapidly developing wine business.

Key Responsibilities

Sales & Business Development

- Develop and execute sales strategies across Victoria to drive growth and deliver against sales targets.
- Increase distribution in premium restaurants, wine bars, hotels and independent retailers.




- Identify and secure new wine trade opportunities.
- Manage and grow existing customer relationships.
- Represent Blackcoat at trade tastings, consumer events and industry functions.

Brand Building

- Act as a passionate ambassador for the Blackcoat brand.
- Work closely with management to develop market awareness and brand positioning.
- Assist with wine club growth and direct-to-consumer initiatives.
- Support marketing campaigns and promotional activities.

Strategic Growth

- Identify emerging opportunities across east coast markets.
- Develop market entry plans for New South Wales and Queensland.
- Contribute to pricing, channel and distribution strategies.
- Provide regular market intelligence and competitor analysis.

About You

You need to be an experienced wine sales qualified with strong commercial acumen who enjoys building relationships that drive sales growth.

- Proven premium wine industry sales experience
- Established wine sales relationships across all wine trade channels.
- A proactive, self-driven approach with strong organisational skills
- Excellent communication and presentation skills.
- Commercial acumen and negotiation skills.
- WSET or equivalent wine qualifications.

What We Offer

- Competitive salary package.
- Performance-based incentives.
- Wine allocation and staff discounts.
- Flexible working arrangements.
- Genuine opportunity to grow into an east coast Sales Director role.

Location Melbourne-based preferred, with regular travel throughout Victoria and interstate as required.

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📌 Wine Sales Manager - Blackcoat (Williamstown)
🏢 Blackcoat
📍 Williamstown