ABOUT US

Global sustainable fashion label Afends is continuing to grow a community of like-minded, hard working, career focused creative individuals. We aim to drive action and cultivate change from product conception through to customer experience by continually revolutionising new ways to become more sustainable.

Would you like to be a part of the Afends Family? We have an exciting full time prospect for a Digital Marketing Specialist to join our high performing team in Byron Bay!

THE POSITION In this role you will be responsible for:

- Partnering with the Digital Manager to define campaign objectives, target audiences, and key performance indicators, developing paid media strategies aligned with broader business goals, seasonal priorities, and industry trends to ensure effective campaign delivery and commercial impact.
- Collaborating closely with the creative team to brief, develop, and refine high-performing advertising assets across image, video, copy, and other campaign formats, ensuring all creative is platform-appropriate, performance-led, and aligned with brand direction.
- Leading the end-to-end build, implementation, and management of digital advertising campaigns across multiple platforms, overseeing campaign architecture, audience segmentation, bid strategy, budget deployment, and ad set creation to ensure campaigns are launched efficiently and structured for scale.
- Owning the day-to-day optimisation of campaign budgets and media performance,



proactively monitoring spend, pacing, CPA, ROAS, engagement, and conversion metrics, while making strategic real-time adjustments across budgets, bids, targeting, placements, and creative to maximise efficiency and return on investment.
- Providing ongoing performance analysis and reporting to the wider marketing team, translating campaign data into actionable insights, strategic recommendations, and testing opportunities that continuously improve results and support the achievement of business KPIs.
- Managing advertising investment across the paid media portfolio, reallocating spend toward high-performing campaigns, identifying areas of inefficiency, and ensuring budget is deployed in line with performance priorities to deliver sustainable growth and maximum commercial return.

ABOUT YOU

- Analytical mindset with the ability to interpret data and make data-driven decisions
- Strong willingness to learn and grow
- Logical thinking and problem-solving abilities
- Clear communication and teamwork skills
- Interest in digital marketing and advertising
- Ability to handle constructive feedback and adapt

You'll love working with us

- We offer a competitive salary, very generous staff discount, and many staff and team events throughout the year. At Afends, we are constantly evolving, challenging the status quo and provide training and development opportunities along with long-term career stability.

📌 Paid Social Media Buyer (Byron Bay)
🏢 Afends
📍 Byron Bay