PR Co-Ordinator

Reporting to: Communications Manager

Purpose

Under the direction of the Communications Manager, execute PR and media opportunities for the Melbourne Cup Carnival

Internal: Executive team, department heads, managers, Board of Directors, and the broader VRC team.

External: VRC members, customers, clients, suppliers, vendors, and relevant industry networks and associations.

Focus

- Provide support to Communications Manager across all aspects of the Club’s proactive PR strategies as required, including generating publicity for the Melbourne Cup Carnival.

- Media relations including supporting with media events and photoshoots, filming and interview opportunities.

- Liaise with all VRC departments, providing publicity support under direction.

- Draft and distribute media materials under guidance.

- Support with drafting briefing kits for talent and spokespeople.

- Assist with media accreditation, including coordinating applications, managing accreditation lists, preparing and distributing media passes, and supporting media accreditation requirements on race days.

- Monitor media and circulate relevant material internally as instructed.

- Administration, including budgeting, reporting and processing invoices.

- Media reporting post events/race days.

Success Measures (KPIs)
- Delivers PR tasks on time, contributing to successful campaigns and event publicity.





- Supports media activities smoothly, with well-coordinated events, interviews, and photoshoots.

- Produces clear, accurate media materials and briefing documents with minimal revisions.

- Builds positive working relationships with media and internal stakeholders.

- Provides timely and accurate media monitoring and post-event reports.

- Completes administrative tasks (budget tracking, invoices, reporting) accurately and on time.

Core Capabilities
- Demonstrated networking ability.

- Strong communication, interpersonal and presentation skills.

- Excellent attention to detail and ability to manage multiple tasks simultaneously.

- Ability to work in a fast pace and high pressure setting.

- Sound working knowledge of computer programs including MS Office Suite.

- Required to present ideas and be able to report using VRC guidelines.

- Weekend work required.

Values

Think VRC: We deliver with one purpose and plan. We’re one VRC team.

Create Joy: We design every experience, for our members, customers and each other, to create joy.

Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future.

F-Learn: We fail but learn, treating setbacks as opportunities for growth.

Care Deeply: We genuinely care about each other: our people, our members, are customers and our community.

📌 Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival)
🏢 Victorian Racing Club VRC
📍 Melbourne