PR Co-Ordinator

Reporting to: Communications Manager Purpose Under the direction of the Communications Manager, execute PR and media opportunities for the Melbourne Cup Carnival Internal: Executive team, department heads, managers, Board of Directors, and the broader VRC team.

External: VRC members, customers, clients, suppliers, vendors, and relevant industry networks and associations.

Focus

Provide support to Communications Manager across all aspects of the Club’s proactive PR strategies as required, including generating publicity for the Melbourne Cup Carnival. Media relations including supporting with media events and photoshoots, filming and interview opportunities. Liaise with all VRC departments, providing publicity support under direction.

Draft and distribute media materials under guidance. Support with drafting briefing kits for talent and spokespeople. Assist with media accreditation, including coordinating applications, managing accreditation lists, preparing and distributing media passes, and supporting media accreditation requirements on race days.

Monitor media and circulate relevant material internally as instructed. Administration, including budgeting, reporting and processing invoices. Media reporting post events/race days.

Success

Measures (KPIs) Delivers PR tasks on time, contributing to successful campaigns and event publicity.



Supports media activities smoothly, with well-coordinated events, interviews, and photoshoots. Produces clear, accurate media materials and briefing documents with minimal revisions.

Builds positive working relationships with media and internal stakeholders. Provides timely and accurate media monitoring and post-event reports. Completes administrative tasks (budget tracking, invoices, reporting) accurately and on time.

Core Capabilities

Demonstrated networking ability. Robust communication, interpersonal and presentation skills. Excellent attention to detail and ability to manage multiple tasks simultaneously. Ability to work in a fast pace and high pressure environment. Sound working knowledge of computer programs including MS Office Suite. Required to present ideas and be able to report using VRC guidelines. Weekend work required.

Values Think VRC: We deliver with one purpose and plan. We’re one VRC team.

Create Joy: We design every experience, for our members, customers and each other, to create joy.

Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future. F-Learn: We fail but learn, treating setbacks as opportunities for growth.

Care Deeply: We genuinely care about each other: our people, our members, are customers and our community.

📌 Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival)
🏢 Victoria Racing Club
📍 Melbourne