Zetland, Sydney

Permanent Full Time

About Us

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney, home to some of Australia's most recognisable brands, including Audi, CUPRA, Škoda and Volkswagen.

About CUPRA

CUPRA’s aim is to ‘bring Barcelona to Australia’. We are powered by the city’s vibrant spirit, zest for life and artistic energy – enriching every CUPRA vehicle with a distinctive personality and inspiring the world. We strive to stay ahead of the curve whilst challenging the status quo with our high-performance vehicles and we succeed in doing so. We are redefining the art of driving.

About Your New Role The Regional Manager plays a key role in driving sales performance, customer experience outcomes, and the ongoing growth of the CUPRA brand across an assigned region. As the primary point of contact between CUPRA Australia and the Agents, you will work closely with Agents to achieve sales targets, develop business plans, identify growth opportunities, and ensure alignment with CUPRA's brand standards and strategic objectives.

Your Main Responsibilities Will Include:

- Drive the achievement of regional sales and performance targets.
- Partner with Agents to develop and execute business plans that deliver growth and improved business performance.
- Monitor sales performance, market opportunities and forecast results.
- Build strong relationships with Agent leadership teams and provide ongoing coaching and support.
- Identify and implement performance improvement initiatives.
- Support fleet sales opportunities within local markets.




- Monitor customer experience results and implement corrective actions where required.
- Ensure compliance with CUPRA standards, training requirements and retail processes.
- Support the rollout of business initiatives, digital tools and CUPRA Approved programs.
- Collaborate with internal stakeholders across Sales, Marketing, Network Development and Aftersales.

About You:

- Extensive automotive sales, dealer operations or business development experience.
- Proven ability to influence, coach and develop dealership leadership teams.
- Strong relationship management and stakeholder engagement skills.
- Demonstrated experience analysing business performance and implementing improvement plans.
- Excellent communication, negotiation and presentation skills.
- Strong commercial acumen with the ability to balance growth, profitability and customer outcomes.
- Highly developed analytical and reporting capabilities.
- A proactive and solutions-focused approach to problem solving.
- A passion for delivering premium customer experiences and representing an emerging performance-focused automotive brand.

Our Benefits, Rewards and Recognition include:

- A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why a large portion of our vacancies are filled by internal candidates.




- Additional leave benefits including a VGA Day, birthday leave and up to 20 weeks of paid parental leave.
- VGA operates under a hybrid working model, with a general guideline of 3 days per week in the office and 2 days working from home. Specific arrangements may vary based on team and business needs.
- Flexible working arrangements, including the opportunity to work remotely from anywhere in Australia for up to 10 days per year.
- Annual fitness and wellbeing subsidy towards a facility of your choice.
- Access to the VGA Car Lease Program
Discounts on Audi, Cupra, Škoda and Volkswagen vehicle purchases.

- Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities. We also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to outstanding heights with a world-class organisation, please submit an application via the link.

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the Recruitment Officer, Thao Vu - [email protected].

📌 Regional Manager - CUPRA (New South Wales)
🏢 Volkswagen
📍 New South Wales