About alt/shift/

We're a national independent creative communications agency made up of thinkers, doers and makers. Our work is intentional, meaningful, and industry-leading, and built from alternative thinking that shifts behaviour.

With offices in Melbourne, Sydney and Brisbane, our specialties span:

- Creative and strategy
- Public relations
- Behaviour change
- Social media
- Content and production
- Experiential and events
- Partnerships and sponsorships
- Ambassador and influencer strategies and engagement
- Corporate affairs and issues management

We value doing positive work, doing good by our clients and, most of all, being good to each other. We're confidently curious and always hungry to know more, to understand, and get to the 'why'. We don't just deal in creativity, we thrive on it. And most importantly, we have lots of fun doing it!

Become a Shifty

We're on the hunt for a senior communications leader to join our PR Accounts team in Melbourne, working across a mix of consumer clients.

This is an alt/shift/ leadership role, responsible for the delivery of strong client partnerships and effective campaigns, while driving the alt/shift/ brand forward by fostering a positive team environment that retains and attracts great talent. You'll drive new business alongside the General Manager and Managing director, and be just as inspired by growing our client base as you are by leading a high-performing team.

No day is the same at alt/shift, however regular responsibilities will include:

People & Culture

- Champion a positive internal culture, ensuring the team understands alt/shift/'s values and what's expected of them
- Support the General Manager in creating an exceptional working environment
- Oversee workflow and capacity planning across the team
- Ensure performance reviews are conducted on time and professionally, building individual development plans based on performance and potential




- Provide regular counsel, coaching and clear, fair feedback to grow your team
- Manage the Melbourne PR with support from the management team, including direct line management of 2 individuals. Fostering an empowering and safe work environment

Clients

- Develop and maintain close, senior client relationships built on a genuine business partnership approach
- Run accounts with a transparent understanding of both businesses' goals, budgets and timings
- Offer strategic recommendations and lead the development of campaign strategy
- Oversee the planning, budgeting and execution of multiple projects at once
- Collaborate with internal teams (creative, strategy, social) to ensure successful campaign execution
- Analyse campaign performance, provide insights and recommend adjustments to improve outcomes
- Be the key point of contact for clients on any account or project issues
- Lead a team of skilled, passionate PR people capable of running day-to-day client business and spotting new opportunities
- Act as a thought leader for alt/shift/ across existing clients and the agency

Financials

- Maintain forecasts for your client group, working with the management team to ensure accuracy
- Identify and act on growth opportunities and gaps within existing and prospective clients, including new business from within existing accounts
- Lead new business responses, from strategy and approach through to the final presentation
- Ensure annual and monthly revenue targets are met and managed




- Ensure clear scopes of work are developed and agreed with clients
- Manage cost estimate processes and resolve client queries on invoicing, estimates and financials

You'll be based at Shifty HQ in Melbourne, working alongside a team of creative thinkers and communications specialists

Sample snapshot of our client portfolio which includes:

- ASICS
- Intrepid Travel
- Royal Canin
- Boost
- AFL and AFLW projects

Is it you we're looking for?

Pending your experience, you are a Group Account Director or Senior Account Director, who will bring seasoned PR leadership, senior client relationships and a proven ability to build and grow high-performing teams. You're a strategic thinker with the gravitas to counsel clients at the most senior level, and a genuine passion for mentoring the next generation of PR talent.

If you're an accomplished PR leader with a proven track record of winning and growing business, a problem solver and a people-first manager who delivers exceptional results for clients and teams, we'd love to hear from you.

Required skill set/experience

- 7-9 years' agency or discipline-related experience
- Proven track record winning and growing business
- Industry expertise and credentials across consumer/FMCG/travel
- Bachelor's degree in Journalism, Communications, Marketing, Business or a related field
- Strong strategic thinking and problem-solving abilities
- Exceptional communication, presentation and interpersonal skills
- Able to identify clients' business issues and proactively assist in their resolution
- Able to manage time professionally
- Able to make a positive contribution to the agency's culture
- Passionate about mentoring and growing a team of professional consultants
- A senior leader who still pitches and fosters a strong relationship with key media

Contact:

Jacqueline McPherson

General Manager [email protected]

📌 SAD/GAD PR (Melbourne)
🏢 alt/shift/
📍 Melbourne