Head of Go-to-Market

Company Description

Entity io is developing the next generation of operational infrastructure for the artificial intelligence era.

Operational intelligence delivered through intuitive, context-aware experiences designed for the next generation of human–AI collaboration.

Our products are built for the economic majority, reducing information fragmentation and cognitive burden while expanding predictive and automation capabilities—giving time back to the people who drive our economy forward.

Role Description

The Head of Go-to-Market is a full-time hybrid role based in Tweed Heads, NSW, with flexibility to work remotely for part of the week.

Working directly with the Founder, CTO and other board members, the Head of Go-to-Market will lead the commercial strategy for Entity io’s flagship software platform—shaping how the product is positioned, introduced to market and converted into sustainable customer growth.

A key focus of the role is creating differentiation within a highly competitive technology market. This requires understanding customers, competitors and market dynamics deeply enough to establish a compelling position, build demand and develop an effective path from early market validation through commercial scale.

Beyond commercial capability, the role requires genuine alignment with Entity io’s long-term vision and the conviction to help translate that vision into market strategy, product positioning and growth.

Responsibilities include

- Defining and executing the go-to-market strategy. * Developing product positioning, messaging and market differentiation.
- Leading early customer discovery, validation and acquisition.
- Designing the sales strategy, funnel and commercial processes.
- Developing product marketing and demand-generation strategy.
- Analysing competitors,



market dynamics and emerging technology trends.
- Identifying priority customer segments and routes to market.
- Establishing pricing, packaging and commercial propositions.
- Building early partnerships and strategic market relationships.
- Developing repeatable customer acquisition and sales systems.
- Building and leading the future sales and marketing function.
- Aligning commercial execution with product development and company objectives.

Qualifications

- Proven experience taking technology or software products t o market. * Strong experience in competitive or saturated markets, with evidence of successfully differentiating products.
- Strong product positioning, product marketing and commercial strategy capability.
- Experience developing and executing B2B sales strategies.
- Experience building customer acquisition systems from an early stage.
- Strong understanding of SaaS business models, pricing and go-to-market economics.
- Ability to translate complex technology into clear and compelling customer value.
- Strong analytical understanding of customers, competitors and markets.
- Experience building or leading high-performing sales and marketing teams.
- Clear communication and team-oriented executive leadership.
- Strong alignment with the company’s long-term vision, product philosophy and ambition to redefine operational intelligence for the business majority.
- Relevant tertiary qualification or equivalent professional experience.

Compensation & Equity:

This role includes participation in an Employee Share Option Plan (ESOP), providing the opportunity to share in the long-term success and value creation of the company.

This is an opportunity to define how an ambitious new technology product enters the market, earns its position and scales—playing a central role in shaping Entity io’s product, market and company.

📌 Sales And Marketing Specialist (Tweed Heads)
🏢 Entity io
📍 Tweed Heads