POSITION DESCRIPTION

Position Title: Sales Promotion Officer/ Marketing Specialist

Company: Regus Australia Management Pty Ltd

Employment Status: Full time

Position Purpose

The Sales Promotion Officer designs and executes marketing strategies to increase brand awareness and generate high-quality B2B leads for Regus Australia’s flexible workspace networks, coworking spaces, and corporate office solutions.

- Provide strategic feedback on workspace pricing, promotional discounts, and booking channel frameworks.
- Apply statistical modeling to evaluate how promotional offers and flexible contract terms impact occupancy rates and company profitability.
- Track and report on campaign ROI to senior executives using regular performance dashboards and data insights.
- Develop and implement marketing strategies to increase Regus brand visibility, boost center occupancy rates, and drive qualified business-to-business (B2B) leads.




- Create engaging digital content for social media and promotional materials highlighting flexible office access plans, hybrid workplace models, and virtual office solutions.
- Optimise digital marketing campaigns using SEO tools, Google Analytics, Google Ads, and Meta Ads to capture high-intent commercial tenants.
- Manage and grow corporate social media channels (LinkedIn, Facebook, Instagram) to build an online community of business professionals.
- Collaborate with internal teams and brokers to execute compliant, localised workspace promotional campaigns across regional centers.
- Coordinate promotional events such as physical center tours, networking mixers, and webinars to generate direct workspace inquiries.
- Plan and execute integrated campaigns combining digital advertising, B2B influencer outreach, and content marketing frameworks.
- Analyse campaign performance metrics (inbound inquiry velocity, website conversions, and clic

📌 Sales Promotion Officer/ Marketing Specialist (City of Sydney)
🏢 Iwg
📍 City of Sydney