Role Description The Search Engine Marketing Specialist at Cuidado del adulto mayor will plan, execute, and optimize paid search campaigns to increase visibility and drive qualified traffic. This part-time, remote role involves performing keyword research, writing and testing ad copy, managing bids and budgets, and monitoring campaign performance across search platforms. The specialist will analyze web analytics and campaign data to identify trends, improve targeting, and maximize ROI.

Day-to-day tasks include creating performance reports, collaborating with internal stakeholders to align campaigns with marketing objectives, and staying updated on SEM best practices and platform changes relevant to the senior care sector.

Qualifications

Demonstrated skills in Digital Marketing and Marketing, with experience planning and executing online campaigns.

Proficiency in Keyword Research and Paid Search Campaigns,



including bid management and ad copy optimization.

Ability to interpret Web Analytics, track key performance metrics, and make data-driven recommendations.

Strong analytical and problem-solving skills, with attention to detail and accuracy in reporting.

Experience with major search and advertising platforms (e.g., Google Ads, Bing Ads) and basic knowledge of SEO principles.

Clear written and verbal communication skills and the ability to work independently in a remote, part time environment.

Prior experience in healthcare, senior care, or related service industries is beneficial.

Relevant education or certifications in marketing, business, analytics, or a related field are preferred.

📌 Search Engine Marketing Specialist (Australia)
🏢 Cuidado del adulto mayor
📍 Australia