BIG LIVE CO

Senior Performance Marketing Manager

Position Description About us Big Live Co produces and tours ballet internationally. We take full-scale productions on the road and play major venues around the world, across multiple countries and multiple seasons a year.

Every season is its own launch. Fixed seats, fixed dates, a different market each time, and a hard deadline you cannot move. We are a small team and we do not use an agency. Whoever takes this role owns paid acquisition outright.

The role Own paid acquisition across Meta, Google and TikTok for every market we tour. You are in the accounts daily building and optimising, and you are also the person who decides where the money goes, which cities need help, and what we can honestly claim about what worked. This is deliberately not a role where strategy sits with someone else. It is also not a role where you only pull levers. We want both, in one person.

What you will own • Paid media end to end. Meta, Google Ads and TikTok across every touring market. Campaign structure, audiences, budgets, bidding, creative rotation, the lot.

- Measurement and attribution. Pixels, server-side events, UTM discipline, GA4, and reconciling ad platform numbers against what each box office actually sold.
- Budget allocation across markets. Spend moves daily between cities and performances, in different currencies, against a cost per ticket target that is not the same everywhere. You make those calls.
- Creative strategy and briefing. You will not be cutting video, but you decide what gets made, what gets tested,



what gets localised and what gets killed.
- Reporting people can act on. Numbers that lead to a decision, not a dashboard nobody opens. What you must bring • Four or more years running paid social and paid search with real budget responsibility, hands on the keyboard, not managing someone who does it.
- Expert level Meta and Google Ads. TikTok at working level or better, with a genuine appetite to get valuable at it fast.
- Strong data skills. Spreadsheets at a serious level, GA4, and the patience to reconcile two systems that disagree and work out which one is lying.
- Tracking and attribution in practice, not theory. Pixels, Conversions API or server-side tagging, Google Tag Manager, consent mode, UTM governance.
- Multi-market experience. Running campaigns in more than one country, with the currency, language, seasonality and privacy differences that come with it.
- Comfort with AI tooling as part of the daily workflow, and the judgement to check its output rather than take it at face value.
- Commercial judgement. You will be asked what we should spend tomorrow, and "it depends" is not an answer. Nice to have but not required • Arts, ballet, classical or theatre marketing experience, or live events, sport or travel more broadly.
- Familiarity with major ticketing platforms and the reporting each one does and does not give you.
- Scripting against marketing APIs in Python or similar.
- Experience marketing fixed inventory against a hard deadline, where a sold-out season and an empty one are both failures of forecasting.

📌 Senior Performance Marketing Manager (Australia)
🏢 BIG Live
📍 Australia