BIG LIVE Senior Performance Marketing Manager

Position Description | Global Touring & Live Entertainment About BIG Live BIG Live is an Australian-founded, independently driven live entertainment company and one of the fastest-growing performing arts companies in the world. We create, produce and tour large-scale productions across North America, the UK and Europe, Asia and Australia, playing major theatres in multiple markets and currencies every year. Across our productions, BIG Live is on track to sell more than 400,000 tickets this year.

Our touring repertoire includes Dracula: Ballet at its Darkest, The Outstanding Gatsby, The Nutcracker and Ballet International Gala, with future seasons already developing across our international network. The wider group is also expanding through BIG Live Screen, bringing major film-with-live-orchestra experiences to audiences and creating further opportunities for musicians and live entertainment professionals. We are building a modern performing arts business around a simple idea: world-class live performance should be commercially ambitious, internationally mobile and capable of reaching audiences far beyond the traditional arts market.

The opportunity This is not a conventional in-house performance marketing role. Every city is a launch, every performance is perishable inventory, and every campaign has a hard deadline that cannot move. A great decision can help extend a season, accelerate a market or put thousands more people into a theatre; a slow decision can leave revenue and seats behind.

You will own paid acquisition for a global touring company with real scale, real ticket inventory and a direct line between marketing decisions and box-office performance. We are a lean team and we do not outsource this function to an agency. You will be in the accounts, close to the numbers and trusted to make commercial calls quickly.

The scale you will be working across • Global touring. Campaigns across North America, the UK and Europe, Asia and Australia, with different audience behaviours, seasonality, currencies, privacy regimes and ticketing ecosystems.

- 400,000+ annual ticket trajectory. Performance marketing is not a support function here; it is central to how we open, scale and optimise seasons.
- Multiple productions and audience segments. From gothic ballet and classic storytelling to family repertoire, gala events and film-with-live-orchestra experiences.
- Fixed inventory and fixed dates. Your job is not simply to generate clicks. It is to understand demand, pace sales, protect yield and help fill the right seats at the right cost before the curtain rises. The role Own paid acquisition across Meta, Google and TikTok for every market we tour. You will build and optimise campaigns daily, but you will also make the higher-level decisions: where spend moves,



which cities need intervention, where demand can be scaled, what creative should be produced next, and what the data genuinely tells us about ticket sales. Strategy and execution sit together in this role. We are not looking for someone who only sets direction, and we are not looking for someone who only pulls levers. We want a senior operator who can move comfortably between a campaign account, a revenue forecast, a creative brief and a commercial conversation with the leadership team. What you will own • Paid media end to end. Meta, Google Ads and TikTok across all touring markets: account structure, audiences, bidding, budgets, creative rotation, retargeting and continuous optimisation.
- Commercial budget allocation. Spend will move between cities, venues, performances and currencies against different cost-per-ticket and revenue targets. You will recommend and make those calls.
- Ticket-sales pacing and forecasting. Read sales curves against capacity and time-to-performance, identify risk early, and distinguish between a market that needs more spend, a creative reset, a pricing response or simply patience.
- Measurement and attribution. Own pixels, server-side events, Conversions API, Google Tag Manager, consent mode, UTM governance and GA4, and reconcile platform reporting against what the box office actually sold.
- Creative performance strategy. You will not be expected to edit every asset, but you will decide what needs to be made, what should be localised, what should be tested, what should be scaled and what should be retired.
- Market launch planning. Build acquisition plans for new cities and returning seasons, using comparable-market learning without assuming that London, Sydney, Singapore or North America will behave the same way.
- Reporting that drives decisions. Create clear, commercially useful reporting for leadership: what is moving, why it is moving, what needs attention and what we should do next.
- Testing and marketing technology. Use AI and automation intelligently, test new tools and workflows, and improve the speed and quality of analysis without outsourcing judgement to a platform or model. What success looks like You know which markets are healthy before anyone has to ask. You can explain performance in commercial terms, not just platform metrics. You move budget decisively, brief creative from evidence, spot attribution problems early,



and understand the difference between selling more tickets and selling them profitably. Most importantly, you help BIG Live turn global audience demand into full theatres and sustainable touring growth. What you must bring • Four or more years of hands-on performance marketing experience. You have personally run paid social and paid search with meaningful budget responsibility, not only managed an agency or team that did it for you.
- Expert-level Meta and Google Ads capability. TikTok at working level or better, with the curiosity and discipline to become excellent quickly.
- Strong commercial and analytical skills. Advanced spreadsheet capability, confidence with GA4 and the patience to reconcile systems that disagree until you understand the real sales picture.
- Tracking and attribution in practice, not theory. Pixels, server-side tagging or Conversions API, Google Tag Manager, consent mode and rigorous UTM governance.
- Multi-market experience. You have run campaigns across more than one country and understand the practical differences created by currency, language, seasonality, regulation and local buying behaviour.
- Judgement under time pressure. You can make a recommendation with imperfect information, explain the trade-off and adjust quickly as new data arrives.
- A revenue mindset. ROAS, cost per ticket, yield, capacity, pacing and contribution matter more to you than vanity metrics.
- Strong communication. You can turn complex channel data into a clear recommendation for people who do not live inside Ads Manager.
- Comfort with AI tooling. You use it as part of the daily workflow while checking its outputs and retaining responsibility for the decision. Nice to have, but not required • Live entertainment experience. Arts, theatre, ballet, classical music, concerts, sport, ticketed attractions or travel are all relevant backgrounds.
- Major ticketing platform familiarity. You understand the reporting strengths, limitations and attribution gaps of different box-office systems.
- Scripting or API experience. Python or similar skills that can improve reporting, data movement or marketing automation are useful.
- Fixed-inventory forecasting.

Experience in a business where inventory expires at a specific date and demand needs to be paced rather than simply maximised at any cost.

Why BIG Live This role offers unusual scope: global markets, major live productions, direct access to decision-makers and genuine ownership of the acquisition function. You will see the commercial result of your work in real time - in ticket sales, additional performances, stronger market launches and audiences walking into theatres around the world. If you want a role where performance marketing is close to the product, close to revenue and central to the company’s international growth, this is it.

📌 Senior Performance Marketing Manager (Australia)
🏢 BIG Live
📍 Australia