An exciting opportunity to join a globally recognised luxury womenswear brand and shape the future of its digital presence.

Are you a strategic and creative social media leader with a passion for luxury fashion? Do you have a strong understanding of premium brand positioning and the ability to translate brand vision into impactful digital strategies?

This is a unique prospect to join an established luxury fashion house and play a key role in elevating its social media presence across Australia and international markets. You will own the social strategy, drive engagement, strengthen the brand community, and create meaningful connections with a highly engaged luxury customer base.

Working closely with the Digital, PR, Marketing, and eCommerce teams, you will be responsible for developing innovative social strategies that enhance brand awareness, customer engagement, and commercial growth.

Key Responsibilities
Lead and evolve the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
Develop data‑driven strategies to increase engagement, reach, traffic, and revenue.
Manage influencer partnerships, collaborations, and brand ambassadors.
Lead paid social strategy, optimisation, and performance reporting.




Analyse social insights and customer behaviour to inform future campaigns.
Partner with internal teams to support key launches, campaigns, and brand moments.
Ensure a consistent and elevated luxury brand presence across all digital channels.

About You
5+ years’ experience in social media, ideally within luxury fashion, premium retail, beauty, or lifestyle brands.
Robust understanding of social media strategy, digital trends, and audience growth.
Passionate about luxury fashion and premium brand storytelling.
Commercially minded with the ability to use data and insights to drive decisions.
Experienced managing influencer partnerships and paid social campaigns.
Strong communication skills with the ability to collaborate across creative, marketing, and digital teams.

Joining Opportunities
Join a globally recognised luxury womenswear brand.
Take ownership of a highly visible social media function.
Work in a creative, premium, and inspiring setting.
Salary package of approximately $130K +.

Super

If you’re looking for a role where you can combine strategy, creativity, and luxury fashion while making a genuine impact on a prestigious brand, we’d love to hear from you.
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📌 Senior Social Media Manager Luxury International Womenswear Brand Up To $130k + Super City Of Sydney
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📍 City of Sydney