Our client is a leading digital business seeking a Braze Specialist - Marketing Manager to create automated lifecycle journeys, deliver targeted communications and drive customer growth.
This is a hands‐on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‐driven optimisation.
You'll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel.
This is a full‐time role based in Melbourne with hybrid flexibility.
The Opportunity
You'll be responsible for:
Building automated lifecycle journeys in Braze
Writing email/SMS/push copy for nurture, onboarding and re‐engagement
Segmenting audiences based on behaviour, suburb, lead stage and intent
Running A/B tests across subject lines, CTAs, incentives and content blocks
Managing broadcast campaigns including newsletters and promotional pushes
Analysing performance across open, click, conversion and SQL progression
Collaborating with marketing, product and Webflow developers on full‐funnel optimisation




Ensuring Braze data flows correctly via API integrations and tracking
About You
We're looking for a CRM marketer with robust copywriting skills and experience using Braze or similar CEP's
You'll likely bring:
5-7 years' experience in CRM, lifecycle or email marketing
Experience using Braze, Iterable, Klaviyo, Customer.io or similar
Strong written communication skills for email, SMS and social copy
Understanding of customer journeys, segmentation and retention strategy
Ability to interpret data and optimise campaigns based on performance
Comfort working independently while collaborating with internal teams
Why Join?
Own the end‐to‐end lifecycle strategy for a high‐volume digital platform
Direct impact on customer engagement, conversion and growth
Work with modern CEP tools (Braze) and a collaborative marketing team
Great role for someone wanting to deepen CRM and lifecycle expertise
If you're a CRM marketer who enjoys building automated journeys and writing compelling copy, we'd love to hear from you.
#J-*****-Ljbffr

📌 Lifecycle Marketing Manager (Braze) (Melbourne)
🏢 Salt
📍 Melbourne