Creative Content & AI Marketing Specialist
This is a part time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales.
You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
This is a part time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales.
You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
About the Role
This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales.
You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.
What You'll Be Doing
Creative Content
Producing engaging visual and written content for social media
Creating Instagram posts, Reels, Stories and TikTok content
Developing concepts for seasonal launches and campaigns
Designing graphics, video edits and lifestyle imagery aligned with our brand aesthetic
Keeping our visual identity consistent across all digital platforms
Email Marketing (EDMs)
Designing and building weekly EDM campaigns
Writing engaging copy and subject lines
Building promotional and automated email flows
Reviewing campaign performance and refining future sends
AI-Assisted Content Creation
Using AI tools to generate marketing imagery, graphics and campaign concepts
Producing AI-assisted lifestyle imagery and creative assets




Drafting AI-generated copy that stays true to our brand voice
Keeping across emerging AI tools and suggesting ways they can boost our creativity and efficiency
Social Media Management
Planning and managing the content calendar
Scheduling and publishing across multiple platforms
Engaging with our online community
Spotting trends and growth opportunities
E-commerce Support
Creating website banners and promotional graphics
Supporting product launches
Optimising product descriptions and online merchandising
Contributing creative for digital advertising
Analytics & Reporting
Tracking social media growth and engagement
Monitoring EDM performance
Measuring content effectiveness
Delivering monthly reports with recommendations
What You'll Bring
Essential
3+ years' experience in digital marketing or content creation
Strong graphic design skills
Experience creating content for fashion or lifestyle brands
Excellent copywriting ability
Experience with Klaviyo, Shopify or similar e-commerce platforms
Solid understanding of Instagram, Facebook and TikTok
Strong photography and video editing skills
Excellent organisation and the ability to juggle multiple deadlines
AI Skills
Hands-on experience with ChatGPT, Midjourney, Adobe Firefly or similar AI platforms
Ability to write effective AI prompts
Understanding of how AI can streamline and enhance creative workflows
A genuine interest in staying ahead of emerging AI technology
Software
Adobe Creative Suite
Canva
Shopify
Klaviyo
Meta Business Suite
CapCut or Premiere Pro
AI platforms such as ChatGPT, Midjourney, Adobe Firefly, Runway or Kling
You'll Thrive in This Role If You:
Have exceptional aesthetic judgement
Love women's fashion and understand our customer
Are proactive and full of ideas
Are highly organised and self-motivated
Enjoy the pace of a fast-moving, entrepreneurial business
Love experimenting with new technology
Can take a concept from idea to finished asset with minimal direction
#J-*****-Ljbffr

📌 Creative Content & Ai Marketing Specialist (Melbourne)
🏢 Sandra B
📍 Melbourne