Marketing Lead
Shape the Future of Family Entertainment
Are you ready to take ownership of a growing brand and see your ideas come to life?
We're partnering with an exciting and rapidly expanding family entertainment business that's redefining what a day out with the family looks like. Combining premium hospitality, engaging attractions and memorable experiences, they're building a brand that's quickly becoming a favourite destination for families across Melbourne.
As the business continues to grow and evolve under a single brand, an prospect has become available for a
Marketing Lead
to take ownership of the marketing function and help drive the next stage of the company's journey.
This is a genuine opportunity for an ambitious marketer looking to step into a broad, hands‐on role where you'll have the autonomy to influence strategy, deliver creative campaigns and make a real impact on business growth.
About the Role
Reporting directly to senior leadership, you'll be responsible for planning and delivering marketing initiatives that build brand awareness, increase customer engagement and drive venue visitation.
No two days will be the same as you work across digital marketing, brand campaigns, venue launches, local area marketing and customer experience.
Your responsibilities will include:
Developing and executing the annual marketing strategy and campaign calendar.
Planning and delivering integrated campaigns across Meta, Google Ads, EDMs, social media, influencer partnerships and in‐venue promotions.




Managing and optimising paid digital advertising to maximise campaign performance and ROI.
Working with external creative and social media agencies to deliver engaging content.
Coordinating photography and videography shoots to build high‐quality brand assets.
Supporting and mentoring the Digital Marketing Specialist.
Collaborating with Venue Managers to develop local marketing initiatives and promotional campaigns.
Managing and updating the company website using WordPress, including landing pages and promotional content.
Improving the online customer journey to increase enquiries and bookings.
Designing promotional collateral for both digital and in‐venue marketing.
Building strategic partnerships and influencer collaborations.
Monitoring campaign performance and using insights to continually improve marketing outcomes.
About You
You're a proactive marketer who enjoys balancing strategic thinking with hands‐on execution.
You thrive in a fast‐paced environment, enjoy taking ownership and love seeing your work deliver measurable results. Hospitality experience will be a plus!
You'll also bring:




Experience leading or managing integrated marketing campaigns from concept through to delivery.
Strong knowledge of Meta Ads, Google Ads and digital marketing best practice.
Experience managing agencies, suppliers and creative partners.
Confidence developing content strategies across Instagram, Facebook, TikTok and EDM marketing.
WordPress website management experience.
Experience using Canva and Adobe Creative Suite.
Excellent copywriting, communication and stakeholder management skills.
Strong project management and organisational abilities.
A commercial mindset with the ability to analyse campaign performance and optimise results.
A current driver's licence, with the ability to travel between venues when required.
Why You'll Love This Role
Join a growing business where your ideas genuinely make an impact.
Take ownership of the marketing function and help shape an evolving brand.
Work across a diverse mix of digital marketing, brand development, campaigns and venue launches.
Hybrid working arrangement with flexibility.
Be part of a collaborative, supportive and creative team.
Opportunity to grow alongside a business with exciting expansion plans.
Primarily Monday to Friday role, with occasional weekend work for key campaigns and events.
Salary:
$80,000 - $85,000 + Superannuation
If you're looking for a role where you'll have the freedom to innovate, the opportunity to influence a growing brand and the satisfaction of seeing your work come to life, we'd love to hear from you.
#J-*****-Ljbffr

📌 Marketing Lead / Marketing Manager (Melbourne)
🏢 INAC Hospitality
📍 Melbourne