**** Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network. This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report. You're equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.
Key Responsibilities
Develop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolio
Manage the NPD Stage Gate process and lead new product and menu launches
Plan and deliver national marketing campaigns across digital, social, in-store and local channels
Drive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)
Build relationships with shopping centre management to secure brand exposure and promotional opportunities
Support Local Area Marketing and new store openings across 40+ sites nationally
Manage the marketing budget with a clear focus on ROI and commercial impact
Track campaign performance weekly and report on brand sentiment, NPS and customer feedback




Required Experience
Bachelor's degree in marketing, Communications, Business or related field
4–7 years' marketing management experience in hospitality, QSR, retail or multi-site business
Fluent Mandarin (native/bilingual proficiency) – this is essential
Proven success in campaign management, digital marketing and brand strategy
Solid commercial mindset with a clear focus on sales impact and ROI
Highly hands-on, with the ability to manage multiple campaigns simultaneously
Preferred Experience
Experience with Chinese marketing platforms in Australia
Understanding of culturally relevant marketing for Chinese audiences
About the Company
**** Master Lanzhou Beef Noodle is a fast-growing national hospitality group specialising in authentic Lanzhou hand-pulled beef noodles, with 40+ stores and strong Chinese heritage. Backed by an ambitious growth strategy, we're scaling fast and building something genuinely exciting.
Real ownership in a high-growth, national QSR brand
Direct impact on sales and expansion, supported by a Marketing Assistant
Clear path to senior marketing leadership as the business scales
Hands-on, rapid-paced culture where your work genuinely moves the business
#J-*****-Ljbffr

📌 Marketing Manager — Qsr (Melbourne)
🏢 1919 Master Lanzhou Beef Noodle
📍 Melbourne