Bianca Spender is a contemporary Australian fashion house defined by intelligent design, fluid tailoring and a commitment to conscious creation. The brand sits at the intersection of craftsmanship, modern femininity and thoughtful innovation.
We are seeking a
Social Media & Communications Manager
to lead the execution and consistency of Bianca Spender's brand voice across all customer touchpoints.
This role is responsible for translating brand storytelling into compelling digital communications, overseeing social media strategy and execution, managing PR relationships, and ensuring consistency across all written communications.
The Role
Reporting to the
Brand Director
, the Social Media & Communications Manager acts as the custodian of the brand voice, ensuring clarity, consistency and resonance across all communication channels.
This role sits at the intersection of brand storytelling, digital communication and public relations, working closely with the Digital & Merchandising Manager to ensure alignment between brand narrative and commercial strategy.
Key Responsibilities
Execute Bianca Spender's social media strategy across Instagram, TikTok and emerging platforms
Manage the social content calendar including scheduling, publishing and campaign rollouts
Translate seasonal campaigns and brand moments into platform-native storytelling
Identify reactive and culturally relevant content opportunities aligned with brand tone
Monitor performance metrics including engagement, reach, audience growth and content effectiveness
Manage day-to-day community engagement and customer interaction
Copywriting & Brand Voice
Own written communications across all brand touchpoints, including:




EDM campaigns and automated lifecycle flows
Website and e-commerce copy
Campaign messaging
Digital storytelling content
Wholesale and trade communications
Maintain a consistent and elevated brand tone across all channels
Collaborate with the Digital & Merchandising Manager to align messaging with trade and stock strategy
Support the development of seasonal storytelling frameworks and brand narratives
Public Relations
Manage PR communications and media relationships
Draft press releases and media materials
Coordinate Fashion Week and campaign press outreach
Track and report on media coverage and PR performance
Ensure PR messaging aligns with seasonal campaigns and brand positioning
Influencer & Brand Partnerships
Manage influencer seeding and organic partnerships
Identify aligned creators and brand collaborators
Coordinate influencer gifting and relationship management
Support amplification of key brand moments through partnerships and digital storytelling
Experience & Skills
5+ years' experience in social media, communications or PR within fashion, lifestyle or premium brands
Exceptional copywriting and editorial capability
Experience managing public relations and media outreach
Deep understanding of social media platforms and digital content behaviour
Strong organisational and project management skills
Ability to translate creative direction into engaging digital execution
Strong communication and collaboration skills
Personal Attributes
Strong creative and brand sensitivity
Highly organised with solid attention to detail
Proactive and solutions-focused
Collaborative and confident working cross-functionally
Comfortable operating within a small, agile team environment
#J-*****-Ljbffr

📌 Social Media & Communications Manager (New South Wales)
🏢 Bianca Spender
📍 New South Wales