Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & SEO)
Performance Marketing Strategist & Execution Specialist (Meta Ads, Google Ads & SEO)
Location:
Sydney, Australia (Hybrid)
Employment Type:
Full-Time
Work Arrangement:
3 days in the office, 2 days working from home.
Salary:
$110,000–$130,000 + Superannuation + Performance Bonus (based on experience)
About Us
We are a fast-growing organisation with
12 locations across Australia
, focused on delivering exceptional customer experiences and driving sustainable business growth. We believe in innovation, data-driven decision making, and using the latest technology to stay ahead of the competition.
We're looking for an experienced
Performance Marketing Strategist & Execution Specialist
to lead our digital marketing efforts. This is a senior role that combines
strategy, execution, analytics, AI, and continuous optimisation
. You'll work closely with our
Social Media Manager
, creative team, and leadership to develop integrated campaigns that generate high-quality leads and deliver measurable business results.
About the Role
This isn't just an advertising role.
We're looking for someone who understands
how to build a complete digital marketing strategy
, execute it, measure results, and continuously improve performance.
You should be comfortable switching between strategic planning, campaign execution, data analysis, reporting, and collaborating with the wider marketing team.
If you enjoy solving problems, making data-driven decisions, testing new ideas, and using AI to improve productivity, this role is for you.
Key Responsibilities
Marketing Strategy
Develop comprehensive digital marketing strategies aligned with business goals.
Create quarterly and monthly marketing plans for all 12 locations.
Identify growth opportunities through market research, customer insights, and competitor analysis.
Plan campaigns around promotions, seasonal events, new location launches, and business objectives.
Allocate advertising budgets strategically to maximise return on investment.
Understand the customer journey and develop strategies that increase enquiries, conversions, and customer retention.
Recommend new marketing initiatives, channels, and technologies to improve business performance.
Paid Advertising
Develop and execute high-performing Meta (Facebook & Instagram) advertising campaigns.
Manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.




Build lead generation funnels.
Create audience strategies.
Develop retargeting campaigns.
Continuously optimise campaigns to improve results.
Conduct A/B testing across creatives, audiences, offers, copy, and landing pages.
Scale successful campaigns while maintaining profitability.
SEO & Organic Growth
Develop and implement SEO strategies across all websites and locations.
Perform keyword research and competitor analysis.
Improve local SEO rankings and Google Business Profiles.
Optimise landing pages, metadata, internal linking, and website content.
Identify technical SEO opportunities.
Monitor keyword rankings and organic traffic.
Work with the content team to create SEO-driven content.
Analytics, Tracking & Reporting
You will ensure all marketing decisions are backed by accurate data.
Responsibilities include:
Managing Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Conversion API
Google Ads Conversion Tracking
Google Search Console
Event tracking
Attribution modelling
Dashboard creation using Looker Studio
Produce:
Weekly reports
Monthly performance reports
Quarterly strategy reviews
Campaign analysis and recommendations
You'll monitor and optimise:
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Conversion Rate
Click Through Rate (CTR)
Cost Per Click (CPC)
Customer Acquisition Cost (CAC)
Lead Quality
Revenue Attribution
Organic Traffic
Keyword Rankings
AI & Marketing Technology
We encourage the use of modern AI tools to improve marketing performance and productivity.
You should have experience using platforms such as:
Claude
ChatGPT
Gemini
Perplexity
Midjourney (or similar)
Zapier
Make
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You'll use AI to:
Develop campaign strategies
Improve ad copy
Generate landing page content
Analyse performance
Automate repetitive tasks
Create reports
Improve workflow efficiency
Collaboration
You'll work closely with our:
Social Media Manager
Graphic Designers
Content Creators
Web Developers
Sales Team
Leadership Team
You'll ensure paid advertising, SEO, organic social media, website performance,



and content marketing work together as one cohesive strategy.
Skills & Experience
We're looking for someone who can think strategically
and
execute at a high level.
You should have:
Minimum 3+ years managing Meta Ads and Google Ads.
Strong understanding of marketing strategy and customer acquisition.
Proven experience building digital marketing strategies from the ground up.
Experience managing multiple brands or locations.
Strong SEO knowledge.
Experience developing lead generation funnels.
Excellent analytical and problem-solving skills.
Ability to interpret data and turn insights into actionable strategies.
Experience managing advertising budgets and forecasting results.
Strong communication and project management skills.
Technical expertise in
Meta Business Manager
Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
Google Business Profile
Looker Studio
Meta Pixel
Conversion API
Landing page optimisation
Conversion Rate Optimisation (CRO)
Bonus Skills
Multi-location businesses
Franchise marketing
CRM integrations
Email marketing automation
Microsoft Clarity
Hotjar
WordPress
Shopify
API integrations
Marketing automation platforms
Key Performance Indicators (KPIs)
Increased qualified leads across all 12 locations.
Reduced Cost Per Lead (CPL).
Improved Return on Ad Spend (ROAS).
Increased website conversion rates.
Growth in organic traffic and keyword rankings.
Strong local SEO performance.
Accurate tracking and reporting.
Continuous campaign optimisation.
Successful execution of strategic marketing initiatives.
What We Offer
Competitive salary of
$90,000–$100,000 + Super
.
Performance-based bonus opportunities.
Hybrid work environment (3 days in the office, 2 days working from home).
Opportunity to lead marketing strategy across 12 locations.
Access to the latest AI and marketing technologies.
Ongoing professional development and training.
A collaborative, innovative, and high-performing team.
Real growth opportunities opportunities within a rapidly expanding organisation.
Join Our Team
If you're a strategic thinker who enjoys developing marketing strategies, executing high-performing campaigns, analysing data, and continuously improving results, we'd love to hear from you. Join us and play a key role in scaling our business across 12 locations while working with an ambitious, innovative, and growth-focused team.
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📌 Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & Seo) (New South Wales)
🏢 SJJA Association
📍 New South Wales