The Company: This dynamic and well-established B2B Events Organiser creates and delivers some of Australia's most influential exhibitions.
With many years in the industry, they are known for building market-leading events that connect businesses, industry leaders and professionals across a range of sectors.
They are now looking for a Head of Sales Partnerships to lead commercial growth across their exciting food, beverage and hospitality portfolio.
The Role: The Head of Sales Partnerships is a senior commercial leadership role responsible for driving revenue across live events, sponsorship and digital channels.
This role will lead from the front, combining hands-on deal-making with sales strategy, team leadership and the development of long-term commercial partnerships.
The Head of Sales Partnerships has three main objectives: Lead, coach and develop a high-performing sales team to consistently achieve and exceed revenue targets.
Own and convert a personal pipeline of strategic, high-value accounts across exhibition space, sponsorship and digital opportunities.
Build lasting industry relationships and partnerships that strengthen the portfolio and create sustainable revenue growth.
Key Responsibilities include: Sales Leadership Team Development Provide daily leadership, coaching and support to the sales team across prospecting, negotiation, account management and closing.
Lead weekly sales meetings, pipeline reviews and performance check-ins to maintain focus, accountability and momentum.
Create and maintain best-practice sales playbooks covering pitch structure, objection handling, renewals and account growth.
Build a positive, high-performance sales culture that balances commercial ambition with professionalism, energy and teamwork.
Partner with senior leadership to set sales targets, forecasting models, KPIs and commission frameworks.
Revenue Growth New Business Develop and execute revenue growth strategies across each event brand and digital channel within the portfolio.




Own a personal pipeline of strategic and high-value accounts, leading opportunities from initial pitch through to close and delivery.
Deliver revenue growth across exhibition space, sponsorship, digital products and other commercial opportunities.
Drive exhibitor and sponsor retention through proactive account management, renewal strategies and early re-booking activity.
Identify and commercialise new revenue streams, including cross-show packages, data-led sponsorships, content partnerships and digital products.
Maintain accurate pipeline reporting and forecasting to support commercial planning and board-level visibility.
Strategic Partnerships Industry Relationships Build and maintain executive and owner-level relationships with major clients, associations, suppliers and industry partners.
Represent the business at industry events, roundtables, client meetings and partner functions.
Develop strategic partnerships that enhance brand positioning, audience reach and commercial outcomes.
Create clear partner engagement plans with measurable goals, joint initiatives and shared outcomes.
Cross-Functional Collaboration Work closely with Marketing, Content and Operations to ensure sales strategies, campaigns and event delivery are commercially aligned.
Partner with Marketing on lead generation, campaign messaging, sales collateral and client value delivery across live and digital channels.
Collaborate with Operations to ensure sponsor and exhibitor commitments are delivered seamlessly and to a high standard.
Share market intelligence and client insights to help guide broader portfolio,



content and marketing decisions.
The Candidate: The successful candidate will be an experienced senior sales leader with a proven record of growing revenue, leading B2B sales teams and closing complex, high-value deals.
Experience within events or exhibitions or a closely related industry will be highly regarded.
Proven experience leading, coaching and developing B2B sales teams to achieve and exceed targets.
Strong personal deal-making credentials with the ability to confidently pitch, negotiate and close strategic accounts.
Commercially minded with robust skills across pipeline management, forecasting, sales data and revenue strategy.
A confident people leader who can build culture, lift performance and develop individual capability.
Credible and relationship-focused, with the ability to engage executive and owner-level stakeholders.
Collaborative approach and the ability to work effectively across Marketing, Content, Operations and senior leadership.
Excellent written and verbal communication skills.
Ability to travel interstate for events, client meetings and industry functions when required.
Benefits Position Terms: Permanent, full time senior leadership role Sydney preferred, with flexible working arrangements Attractive base salary plus uncapped commissions Regular interstate travel for events, meetings and industry functions Career growth opportunities within a well-funded and growing events business Fun, energetic and supportive team workplace with a culture that celebrates success For more information regarding event positions follow us on LinkedIn and/or Facebook at Apex Event Recruitment If this role doesn't fit but if you are interested in Events positions in Australia, then please register your resume through our website: Please note that this role will be subject to background checks and you must have the right to live and work in this location to apply for this job.

📌 Head Of Sales And Partnerships (New South Wales)
🏢 Apex Event Recruitment
📍 New South Wales