The Opportunity A genuinely rare executive appointment for a commercially driven leader ready to own the growth agenda of one of Victoria's leading residential building groups.
Reporting directly to the CEO COO, this role sits at the commercial heart of a multi-brand, high-volume operation spanning metro and regional Victoria - with full accountability for leading and unifying sales, marketing, and House Land strategy across multiple residential brands and channels.
This is not a purely strategic or operational role – it requires a proven operator who can set the direction, build the structure, align the teams, and stand behind the numbers.
Why This Role Scale and complexity - Lead a commercial function spanning multiple residential brands, metro and regional markets, retail and wholesale channels, and a dedicated House Land operation Seat at the table - A genuine senior appointment with direct CEO/COO reporting, real influence over business direction, and visibility across the entire group Growth agenda - The business is investing, expanding, and ambitious; this role is central to what comes next High-performing team - Inherit a capable group of sales and marketing leaders across brands and regions, with the mandate to develop and elevate them further Market position - Represent a business with strong brand recognition, established display networks, deep developer relationships, and a proven track record of success in the Victorian market What You'll Lead Sales - Group-wide strategy, conversion performance, display network effectiveness, pipeline management, and channel optimisation across retail, wholesale, investor,



and developer segments Marketing - Oversight of brand strategy, digital marketing, lead generation, campaigns, media, content, events, and external agency management across all brands House Land - Estate relationships, package strategy, developer partnerships, and channel performance People - Multiple sales and marketing leaders across metro and regional Victoria, with a mandate to build capability, accountability, and culture What We're Looking For Proven senior leader with extensive experience in residential building and construction in VIC Demonstrated success leading large-scale Sales and Marketing functions across multiple brands, regions, or business units Deep understanding of the Victorian housing market - retail, House Land, investor, wholesale, and developer channels Solid grasp of display home networks, estate strategies, and package-based sales models Commercial acumen matched by the ability to translate strategy into disciplined execution A genuine people leader - someone who builds high-performing teams, not just high-performing spreadsheets The resilience, maturity, and confidence to lead through complexity and market change How to Apply This appointment is being managed on a confidential basis through an search process.
Please apply with your current CV and a brief cover letter outlining your suitability or make a direct enquiry to Stella Usanovic at Capstone Recruitment ************ or ****** All enquiries and applications are handled in strict confidence.
Early applications are strongly encouraged - this role will move quickly.

📌 General Manager - Sales & Marketing (Melbourne)
🏢 Capstone Recruitment Asia Pacific
📍 Melbourne