A leading retail media and out-of-home advertising business is breaking new ground and is seeking an experienced General Manager to lead its Agency Sales function. This senior leadership role will shape the future of a fast-growing retail OOH and data-led media offering positioning it as a must-buy channel for agencies and major brands. You will own the commercial strategy, transform the sales culture, and establish the business as a tier one media partner.
About the opportunity
As General Manager – Commercial & Strategic Solutions, you will be responsible for building and leading a high-performance agency sales organisation of approximately 40+ people. Your mandate is to embed a proactive, hunter-led culture that drives new business, grows market share across media agencies, and elevates retail out-of-home as an essential part of the media mix. You will work closely with senior stakeholders internally and externally, shaping strategy, leading major negotiations, and representing the business at the highest industry levels.
What you'llh3>
Develop and execute a proactive outbound sales strategy to grow market share within media agencies
Lead new business development with agency holding groups and independent agencies
Build and maintain senior, executive-level relationships across the agency and brand landscape
Own the narrative around retail OOH, data and digital capability, and measurable marketing outcomes
Lead major proposals, negotiations, and long-term commercial partnerships
Take full accountability for agency channel revenue performance and budget delivery
Establish a best-in-class sales operating model,



embedding strong pipeline discipline, CRM excellence, accurate forecasting, clear KPIs, and a high-performance cadence
Lead, mentor, and inspire a large senior sales team, embedding a high-performance, hunter mindset
Partner closely with product, marketing, operations, and strategy teams to ensure a best-in-class OOH offering
Advocate internally for the agency channel and ensure solutions are agency-ready
Drive industry presence through forums, conferences, and thought leadership
Develop case studies and success stories that reinforce category leadership
What they're looking for
10+ years' experience in media agency sales, advertising sales, or senior commercial leadership roles
Proven track record of driving significant revenue growth and building high-performing sales teams
Solid existing relationships across media agency holding groups
Experience selling complex media, digital, data, OOH, or retail media solutions
Exceptional commercial acumen, executive presence, and negotiation skills
Ability to operate effectively in both high-growth and large corporate environments
Strategic thinker with strong execution capability
Leadership Attributes
Strategic yet pragmatic – able to design ambitious plans and execute them effectively




Human and authentic – a leader who builds trust and engagement
Resilient and energetic – comfortable in high-growth, high-expectation environments
Commercially analytical – able to turn complex data into simple, actionable strategies
Influential – capable of driving outcomes without relying on hierarchy
Collaborative – a "one team" operator who partners across functions
Proactive and creative – always looking for better ways to win in market
Work Style & Flexibility
This is not a traditional 9–5 role. Agency engagement, senior stakeholder management, and industry presence will require flexibility. In return, the business actively encourages balance, autonomy, and trust-based working arrangements.
The role is primarily Sydney-based, with time spent across internal offices, partner locations, and agency sites.
Why you'll love this role
You will shape and lead one of the most strategically important agency sales functions in the media market
You will have genuine influence over market direction, not just participate in it
You will work with a sophisticated, data-led media offering that delivers real, measurable outcomes
You will build a legacy team and culture in a category-defining business
You will operate at executive level with autonomy, trust, and impact
You will be part of a business that values flexibility, balance, and authentic leadership
You will have the opportunity to elevate retail OOH as a core channel in contemporary media strategy
For more information, apply now or reach out to Lauren:
#J-*****-Ljbffr

📌 General Manager, Commercial & Strategic Solutions (Agency Sales) (Sydney)
🏢 Solve by Talent
📍 Sydney