About Beonic
Beonic is an Australian-headquartered enterprise SaaS company delivering venue analytics solutions to airports, retail shopping malls, retail stores, stadiums, municipalities and large public venues. With 11,000 venues deployed across 55 countries and regional teams in ANZ, North America, EMEA, South Africa, Middle East and Brazil, Beonic is a global business with a genuine growth story. Our platform integrates WiFi analytics, people counting, LiDAR (CrowdVision) and Beonic Vision — software that layers over existing CCTV infrastructure — to give venue operators actionable intelligence on how people move through and interact with their spaces.
Why this role exists
Beonic is entering a pivotal year. The FY27 revenue plan sets out an ambitious integrated strategy across sales, customer success and marketing, with A$500,000–$600,000 in marketing investment and a clear mandate to build a measurable, pipeline-generating marketing function. This role exists to lead that build — to establish the systems, create the content, run the campaigns and develop the team that will make Beonic's marketing engine work.
You are not coming in to maintain the status quo. You are coming in to build. The previous Head of Marketing was strong in events and field marketing; the function now needs equal strength in digital, marketing operations and pipeline attribution. You will own the full marketing stack and be the single accountable person for marketing performance.
Primary Purpose
To lead Beonic's global marketing function — setting strategy, owning execution, developing the team and driving measurable pipeline contribution across all channels. You will be the most digitally capable marketer Beonic has hired, and you will bring that capability to bear on LinkedIn advertising, SEO, HubSpot and content — while maintaining the events and partnership programme that has historically been a strength.
Key Responsibilities
Strategy & leadership
Own the FY27 marketing strategy and annual plan,



operating within the framework set by the FY27 Integrated Revenue Plan (Section 10)
Translate the CRO's commercial priorities into a quarterly marketing execution calendar with explicit owners, deadlines and success metrics
Lead, develop and manage a team of three direct reports (HubSpot & Ops Specialist, Content & Digital Coordinator, Graphic Designer)
Build a culture of measurement — every campaign and channel must have a defined metric, a baseline and a target
Digital marketing
Own and execute the LinkedIn paid advertising strategy — campaign creation, audience targeting, budget management, A/B testing and optimisation across the A$60,000 annual LinkedIn budget
Drive the SEO and AI search optimisation programme — working with the HubSpot & Ops Specialist on technical implementation and with the Content Coordinator on content strategy
Oversee the website rebuild project (Q2 FY27 delivery) — defining the brief, managing the agency or developer relationship, and ensuring HubSpot integration and conversion optimisation are built in
Monitor and report on digital channel performance weekly — LinkedIn CPL, organic search rankings, website conversion rates, HubSpot pipeline attribution
Content & brand
Lead the development of four vertical-specific insight content assets (Airport, Retail, Mall, CrowdVision) — briefing the Content Coordinator and Graphic Designer, and reviewing for quality and strategic alignment
Oversee the production of four customer case studies in FY27 — identifying candidate customers (with CS), managing the production process and approving final output
Maintain brand consistency across all channels — digital, events, sales collateral, customer communications




Develop seven competitive battle cards with the Content Coordinator and regional sales leads (Outsight vs CrowdVision and Xovis vs CrowdVision are Q1 priorities)
Events
Manage the FY27 events calendar — including Passenger Terminal Expo (highest priority), International Airport Summit, ACI World, Hui, AAAE, Realcomm and customer events in ANZ and South Africa
Set event objectives, manage logistics, track leads generated and produce post-event ROI reports
Coordinate with regional sales leads on event attendance, speaking opportunities and customer meeting programmes
Marketing operations & HubSpot
Work with the HubSpot & Ops Specialist to implement full marketing attribution — UTM tracking, source fields, campaign dashboards — by end of Q1 FY27
Ensure all marketing-sourced contacts are correctly tagged in HubSpot and that marketing pipeline contribution is reported monthly to the CRO
Collaborate with RevOps on the HubSpot marketing hub implementation, customer segmentation for marketing campaigns and the NPS/VoC survey infrastructure
Customer & partner marketing
Develop and execute a customer marketing programme in collaboration with CS — including Beonic Vision expansion campaigns, product release communications and the customer reference programme
Manage vendor and agency relationships — SEO agency, event suppliers, content freelancers — ensuring quality and cost-effectiveness
Experience Required
7+ Years B2B Marketing Experience in a Tech or SaaS Company
Proven Digital Marketing Capability
Hubspot Marketing Hub Proficiency
Team Management Experience
Content Strategy and Production Experience
Bachelor's degree in Marketing or Similar
Benefits we Provide:
1 Day off in your B'day Month
Novated Lease Opportunity
Parental leave pay at 12 months service
Hybrid working with 2 to 3 days in office
Coffee days in office and Quarterly Lunches
Growth and Opportunity
This candidate will need to be flexible with travel.
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📌 Vp, Marketing (Sydney)
🏢 Beonic
📍 Sydney