Business Overview ICON RESTAURANTS AUSTRALIA PTY LIMITED trading as Outback Steakhouse serves only the finest steaks—expertly butchered in-house, seasoned, and seared to perfection.
Known for hearty meals, bold flavours, and warm hospitality, we bring the spirit of the Australian outback to life through every dish.
About the Role Outback Steakhouse is seeking a creative and results-driven Marketing Specialist to support the growth and brand presence of the business.
The role is responsible for developing and executing marketing strategies that enhance customer engagement, increase brand awareness, and drive sales across both digital and in-store channels.
Salary Range: $77,000–$85,000 AUD Location: 323 Great Western Hwy, South Wentworthville NSW **** Key Responsibilities Provide strategic marketing advice to management on effective promotional approaches to reach target audiences and strengthen brand positioning.
Coordinate the end-to-end execution of marketing campaigns, including creative development, content production, and media placement, ensuring delivery within deadlines and budget.
Conduct market research to identify customer trends, preferences, and demand for current and existing products and services.
Support business expansion by contributing to the development and execution of marketing plans, policies, and initiatives.
Initiate and oversee research activities to uncover new market opportunities and improve competitive positioning.
Advise on key marketing elements including product offerings, pricing strategies,



promotional activities, and distribution channels.
Plan, create, and publish engaging content across social media platforms and website channels to enhance online presence.
Apply data analysis and forecasting techniques to evaluate the impact of pricing and promotional strategies on business performance.
Monitor and evaluate the effectiveness of marketing initiatives, providing regular performance reports and actionable insights.
Analyse digital marketing data and campaign metrics to optimise performance and return on investment.
Recommend and implement improvements to digital content to enhance search engine visibility and overall online engagement.
Skills Experience Required Minimum of 1-3 years of experience in a marketing role, preferably within the hospitality or food service industry.
Relevant qualification in Marketing, Business, Communications, or a related field.
Strong understanding of digital marketing channels, advertising, and content creation.
Proven ability to develop and execute marketing campaigns that drive brand awareness and customer engagement.
Excellent organisational skills with the ability to manage multiple projects and meet deadlines.
Strong analytical skills with the ability to interpret data and optimise campaign performance.
Effective communication and interpersonal skills, with the ability to collaborate across teams.
Creative thinking and attention to detail, with a proactive and positive approach to work.

📌 Marketing Specialist (Sydney)
🏢 Icon Restaurants Australia
📍 Sydney