THE COMPANY • Join an award-winning global luxury hotel brand, recognised as the #1 Best Hotel Brand in the World by Travel + Leisure.
• Work within a prestigious 5-star hotel renowned for its heritage elegance and iconic Sydney Harbour views.
• Be part of an industry-leading international hospitality group with exceptional career development opportunities.
• Prime CBD location with world-class facilities and a reputation for delivering unforgettable luxury experiences.
THE ROLE As the Associate Director of Sales – MICE, you will play a key leadership role in driving revenue growth across the Meetings, Incentives, Conferences and Events (MICE) market.
You will build strong client relationships, identify new business opportunities and lead a high-performing team to deliver exceptional event experiences.
Key Responsibilities • Drive new business and maximise sales opportunities across the MICE market and other key segments.
• Develop and execute strategic sales plans aligned with business objectives.
• Build, maintain and grow long-term relationships with new and existing clients.
• Lead, coach and inspire the sales team to deliver exceptional guest and client experiences.
• Negotiate contracts to maximise revenue and profitability.
• Promote all hotel offerings including accommodation, conferencing, catering, food beverage, spa and bespoke guest experiences.
• Represent the hotel through networking events, industry associations and community engagement.
• Contribute to sales planning, budgeting and target setting across market segments.
• Conduct competitor analysis and identify opportunities to increase market share.
• Ensure all sales activities support the hotel's luxury brand standards and commercial objectives.
ABOUT YOU • Previous experience in a similar Sales Leadership role within a luxury hotel or resort environment.




• Proven success driving MICE sales and achieving ambitious revenue targets.
• Strong business development skills with the ability to generate new leads and secure repeat business.
• Outstanding negotiation, presentation and relationship management skills.
• Strategic thinker with a commercial mindset and a results-driven approach.
• Hospitality Management, Events Management or related tertiary qualification preferred.
• Experience using CRM systems, Opera Cloud or similar Property Management Systems.
• Advanced Microsoft Office skills including Word, Excel and PowerPoint.
• Excellent written and verbal communication skills.
• Full Australian working rights.
BENEFITS PERKS • Join a supportive, collaborative and high-performing team.
• Work in an iconic luxury hotel in the heart of Sydney.
• International career progression with a globally recognised hospitality brand.
• Competitive salary with annual salary reviews.
• Ongoing personal and professional development, including LinkedIn Learning.
• Complimentary staff meals during shifts.
• Hotel and group discounts worldwide.
• Birthday leave to celebrate your special day.
• Employee Assistance Program (EAP).
• Complimentary uniform with full laundering service.
• Historic workplace with beautifully designed facilities and premium staff amenities.
Want to know more?
APPLY NOW or reach out to our Hospitality Division for a confidential chat.
Email ******************************** or call our offices: NSW/ACT: ************ VIC/SA/WA/TAS: ************ QLD/NT: ************ For more excellent jobs check out ************************* or follow our page: *********************************************************************> Another fantastic career opportunity with AA Appointments - Travel Hospitality Recruitment Specialists.
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📌 Associate Director Of Sales – Mice | Sydney (New South Wales)
🏢 Aa Appointments
📍 New South Wales