Account Director | Market Research | Quantitative & Qualitative Research | Customer Insights | Brand | CX | Strategy
What drives customer behaviour? Why do people choose one brand over another? How can organisations create better products, services and experiences?
This award-winning strategic insights consultancy helps Australia's leading brands answer these questions through a blend of market research, behavioural science, analytics and consulting. Their work spans brand strategy, customer understanding, innovation, customer experience, communications and commercial decision-making.
As they continue to grow, they're looking for an
Account Director
to lead major client relationships, deliver strategic research programmes and act as a trusted advisor to some of Australia's best-known organisations.
The Opportunity
This is a senior leadership role for a
quant-leaning dualist
who enjoys combining robust quantitative evidence with rich qualitative understanding. You'll lead a diverse portfolio of strategic research projects, taking ownership of client relationships while remaining hands‐on in research design, analysis and insight generation.
The project portfolio is broad and varied, including:
Brand strategy and brand tracking
Customer experience (CX) and Voice of Customer (VOC)
Customer segmentation and journey mapping
Innovation and proposition development
Communications and campaign evaluation
Reputation and stakeholder research
Your Responsibilities
Lead strategic client relationships and act as a trusted advisor to senior stakeholders.
Design and oversee quantitative + qualitative methodology research programmes from proposal through to delivery.
Lead qualitative projects including discussion guide development, moderation,



workshops, stakeholder interviews and insight synthesis.
Deliver strategic recommendations that help clients solve complex business challenges and make better decisions.
Present research findings and consultative recommendations to senior and executive-level audiences.
Drive account growth through outstanding client service, commercial thinking and identification of new opportunities.
Mentor and develop researchers, contributing to a high-performing and collaborative team culture.
Contribute to proposals, thought leadership and the continued growth of the consultancy.
About You
6+ years' experience within a market research agency, insights consultancy or related consulting setting.
Strong quantitative research expertise across tracking, ad hoc and strategic research programmes.
Hands‐on qualitative research experience, including moderating focus groups, depth interviews and workshops.
Experience designing and delivering quant/qual research projects.
Excellent analytical, storytelling and presentation skills.
Commercially aware, with the ability to connect insights to business strategy and outcomes.
Experience managing multiple stakeholders and complex projects.
A collaborative leadership style and genuine passion for developing others.
Why This Role?
This is an ideal move for an experienced Research Manager, Senior Research Manager or Associate Director ready to step into an Account Director position with broader client ownership, greater strategic influence and genuine methodological variety. You'll have the opportunity to shape major client decisions while remaining close to the research itself - combining leadership, consulting and hands‐on research expertise in equal measure.
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📌 Account Director – Strategic Insights & Customer Understanding (Sydney)
🏢 Resources Group
📍 Sydney