Europ Assistance Australia is part of a global insurance and assistance provider, with over 60 years of experience in helping millions of people worldwide. Our mission is to make customers lives easier by providing relief during stressful situations and ensuring convenience and safety in their everyday lives. We aim to be the most reliable care company in the world, building trust through our commitment to being there at all times.
The Opportunity
We are seeking an exceptional Director, Commercial & Marketing – B2C to lead our end-to-end commercial and customer growth strategy across our consumer portfolio.
This is a pivotal executive role responsible for driving sustainable revenue growth, customer acquisition, retention, and lifetime value across direct and partner channels. Sitting at the intersection of commercial leadership, marketing, digital innovation, and regulatory accountability, you will shape strategy while delivering outstanding, customer-centric outcomes.
Our B2C portfolio has reached $100M GWP, spanning well-known brands including Insure & Go, Tick, and All Transparent, distributed via digital, contact centre, aggregators, and affiliate partnerships.
Key Responsibilities
Strategic Leadership
Develop and execute a multi-year B2C commercial and marketing strategy aligned to organisational goals and market opportunities
Contribute as a key member of the Leadership Team to broader business strategy and planning
Provide strategic insights and performance reporting to the CEO, Executive Committee, and Board
Lead transformation initiatives to strengthen growth, customer experience, and competitive positioning
Commercial & Revenue Growth




Own and deliver revenue growth across all B2C channels
Drive customer acquisition strategies aligned with target market and governance requirements
Partner with underwriting and actuarial teams to lead pricing strategy
Identify, negotiate, and manage strategic partnerships to expand distribution and revenue streams
Marketing & Customer Growth
Lead the full B2C marketing function, including brand, digital, CRM, and partnerships
Deliver integrated, multi-channel campaigns across the customer lifecycle
Optimise marketing performance using data-driven insights (ROI, CPA, CLV)
Leverage customer and market insights to inform continuous improvement
Digital, Data & Technology
Oversee optimisation of digital platforms including CMS, CRM, quoting, and payments systems
Champion marketing technology, automation, CRO, and advanced analytics
Ensure strong data governance and compliance standards
Drive innovation, including leveraging emerging AI capabilities
Product Distribution & Customer Outcomes
Oversee compliant product distribution aligned to regulatory frameworks (including TMD)
Ensure customer-first decision-making across all touchpoints
Evolve brand positioning, value propositions, and customer journeys
Financial & Operational Leadership
Manage budgets, forecasting, and financial performance for the function




Deliver reporting and insights to senior stakeholders and the Board
Oversee third-party and outsourcing arrangements
Ensure a fit-for-purpose operating model and governance structure
People & Culture
Lead and develop a high-performing, multi-disciplinary team
Foster a culture of innovation, accountability, and customer focus
Build capability and leadership depth within the function
Role model organisational values and compliance standards
About You
You are a commercially astute, data-driven executive with a proven track record of leading B2C growth in complex environments.
You bring:
Extensive executive leadership experience across commercial, marketing, or revenue functions
Strong strategic capability with experience delivering multi-year growth outcomes
Deep expertise across digital marketing, brand, CRM, and partnerships
Strong commercial acumen across pricing, distribution, and partnerships
Experience in regulated industries (financial services or insurance highly regarded)
Solid understanding of risk, governance, and compliance frameworks (e.g. FAR, TMD)
Exceptional stakeholder engagement skills, including influencing at Executive and Board level
A passion for building high-performing teams and driving a customer-first culture
Regulatory Requirements
Accountable Person under the Financial Accountability Regime (FAR)
Why Join Us?
This is a rare opportunity to step into a high-impact, executive leadership role where you will directly shape the future of a growing B2C portfolio, lead transformation, and drive meaningful customer and commercial outcomes.
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📌 Director, Commercial & MarketingC (Brisbane)
🏢 Europ Assistance Australia and New Zealand
📍 Brisbane