About Company The company is a business-focused, full-service logistics company, offering all aspects of inventory management including warehousing, 3PL, Pick/Pack and Transportation, all within our own network.
We have been proudly becoming an enterprise that offers end to end product distribution on a large scale, offering state-wide and interstate Freight service delivering everything from mail to oversize freight.
Position Description The role of Marketing Specialist plays a crucial role in Empire Couriers, and will perform following responsibilities: Marketing Strategy Development: Develop and implement comprehensive marketing strategies aligned with the company's business objectives to promote Empire Couriers' full range of logistics services, including warehousing, 3PL, Pick/Pack, freight and transportation across Tasmania and interstate markets.
Market Research and Analysis: Conduct in-depth market research to identify industry trends, customer needs, and the competitive landscape within the Tasmanian and broader Australian logistics market.
Analyse market data to identify new business opportunities and target customer segments.
Marketing Campaign Planning and Digital Strategy: Develop and coordinate marketing campaigns to promote Empire Couriers' services across Tasmania and interstate markets.
Provide strategic advice on digital marketing initiatives, including website content strategy, social media marketing, SEO/SEM, and email marketing.
Analyse campaign performance and associated analytics to optimise marketing effectiveness and lead generation.
Content and Brand Management:



Develop skilled marketing collateral and materials that support broader marketing strategies, including brochures, case studies, client newsletters and website content.
Ensure consistent brand messaging across all marketing communications that reflects Empire Couriers' commitment to professionalism, reliability, and efficiency.
Customer Relationship and B2B Marketing: Develop and maintain marketing initiatives that enhance customer engagement, acquisition and retention.
Work closely with the sales and customer service teams to gather customer insights and translate them into effective, data-driven marketing strategies.
Performance Tracking and Reporting: Monitor, analyse and report on the performance of all marketing campaigns using analytics tools.
Provide regular reports to management on key marketing metrics, ROI, and actionable recommendations for continuous improvement.
Position Requirements Suitable candidate should meet the following requirements: At least Bachelor's degree or above At least 3 years of experience in marketing roles Strong marketing communication skills with the ability to develop professional marketing collateral and materials that support broader marketing strategies.
Demonstrated ability to develop and execute marketing strategies that drive measurable business results.
Outstanding capability in communication, creativity, problem-solving and project management.
Knowledge of the Tasmanian and Australian logistics and freight industry is highly regarded.
Please send your resume if you are interested in this position!

📌 Marketing Specialist (Hobart)
🏢 Careerone Partner Network
📍 Hobart