Are you ready to scoop up an exciting career with one of Australia's most loved and trusted dairy brands? Bulla Dairy Foods is 100% Australian owned and operated and has been proudly making dairy products in country Australia for six generations. We are one of Australia's oldest family-owned dairy companies and believe in our brand, our people and take pride in crafting dairy products for the world.
We currently have an exciting opportunity for an experienced National Business Manager to join our retail sales team. Reporting to the Head of Sales – ANZ, this role holds end-to-end responsibility for Bulla's Woolworths account across branded and private label portfolios. You will lead customer strategy, commercial planning and execution, while owning the financial and operational outcomes of the account.
This is a senior role suited to a proven FMCG leader who thrives in complex retail environments, is comfortable operating at pace, and brings an entrepreneurial mindset to identifying and unlocking growth opportunities.
What's the Scoop?
You'll act as a strategic partner to Woolworths, deeply understanding their customer and category strategies while ensuring Bulla delivers mutual value through best-in-class execution, innovation and collaboration. You will:
Own and lead all commercial, sales and account management activity for Woolworths
Drive distribution, ranging, pricing, promotional planning and trade spend management
Deliver sales, GMC and market share targets in line with company objectives
Lead customer planning, category reviews and joint business planning
Develop and execute account-specific sales and marketing strategies




Manage and develop direct reports and influence broader field sales execution
Champion safety, food quality, DE&I; and ethical business practices
Represent Bulla as a trusted, strategic partner within Woolworths
What You'll Bring:
Tertiary qualifications in Business, Commerce, Marketing or a related field are desirable, or equivalent practical experience.
Significant experience in FMCG sales, either as a National Business Manager or Senior Account Manager managing major grocery retailers
Detailed knowledge of retail grocery market
Strong financial acumen, forecasting and trade spend management capability
A clear understanding of the ACCC guidelines in relation to customer pricing agreements.
Excellent negotiation, presentation and relationship-building skills
Demonstrated success driving sales growth, innovation and continuous improvement
Ability to influence internally and externally at senior levels
A customer-first mindset with strong ethical standards and resilience
Current driver's license and roadworthy vehicle
At Bulla, we're not just about ice cream – we're about creating a culture that's as rich and satisfying as our creamy classics. Here's what we offer:
Hybrid Work Model
– Flexibility to work from home and the office
Parental Leave
– Inclusive options for all caregiver types,



with adaptable return-to-work support
Learning & Development
– Career pathways, mentoring, training, and graduate programs
Wellbeing Support
– Gym discounts, flu shots, and 24/7 mental health services
Fun Culture
– Team BBQs, celebrations, and festive events
Diverse & Inclusive Environment
– A safe, supportive workplace for all
Competitive Pay & Perks
– Annual reviews, bonuses, and salary packaging
Novated Leasing
– Exclusive discounts on corporate fleet vehicles
Corporate Uniform Allowance
– Stylish uniform allowance and staff discounts from an iconic Australian brand
Office Perks
– Free fruit, coffee, and Bulla treats at work
Volunteer Leave
– One paid day each year to give back
Transparent Communication
– Stay engaged with regular updates and events
Convenient Locations
– Multiple sites across Victoria with free parking
Ready to Join the Bulla Family?
This is a rare and exciting opportunity within a reputable family business. With great opportunities for personal growth and development, you'll contribute to the success of this iconic household brand with a long history and bright future.
Apply now to join the Bulla family!
At Bulla Dairy Foods, we are dedicated to fostering a diverse, equitable, and inclusive culture where everyone feels they belong. We value diversity and the unique contributions of each team member. Our goal is to create an environment where all employees feel valued, respected, and safe, enabling them to perform at their best and reach their potential.
#J-*****-Ljbffr

📌 National Business Manager - Woolworths (Melbourne)
🏢 Bulla Dairy Foods
📍 Melbourne