About the Role We are seeking a Marketing Specialist to conduct the development and execution of marketing activities for a tourism station experience in regional Western Australia.
This role is part of the business's pre-launch and market entry phase, building brand identity, defining target audiences, and developing marketing strategies to support the launch and growth of a unique tourism destination.
The successful candidate will play a key role in shaping how the business enters the tourism market and attracts both domestic and international visitors.
The role is Full Time, located in Shark Bay Western Australia, living on-site at the Station.
Key Responsibilities Market Research Strategy Conduct market research into tourism demand, competitor offerings, and visitor behaviour Identify and define target audience segments for the tourism experience Develop customer personas and insights to guide marketing direction Contribute to overall go-to-market strategy for tourism launch Brand Development Assist in developing brand identity, messaging, and positioning Support creation of logo concepts and visual branding direction Develop consistent brand tone across all marketing channels Digital Marketing Develop and implement digital marketing strategy (social media, SEO, website) Plan and manage content strategy for tourism storytelling Support website structure and conversion optimisation Campaign Management Design and support marketing campaigns for pre-launch phase and ongoing Assist with digital advertising campaigns (Meta,



Google Ads, etc) Identify promotional and partnership opportunities Analytics Reporting Monitor and report on marketing performance metrics Analyse campaign effectiveness and recommend improvements Track engagement, traffic, and conversion outcomes Customer Journey Development Support development of enquiry-to-booking processes Improve customer experience and engagement strategy On-Site Content Experience Support Capture photo and video content of station setting for marketing purposes Assist with visual storytelling and promotional material creation Occasional interaction with animals and station workplace for content creation Interaction with customers at reception and during their booking journey Support documentation of tourism experience for marketing campaigns About You Qualification in Marketing, Communications, Business, or related field Experience in digital marketing, branding, or campaign management Strong understanding of social media and online marketing tools Ability to work independently and develop marketing strategies from concept to execution Creative mindset with strong attention to detail Experience in tourism or regional marketing is highly regarded Experience in a remote regional on-site role an advantage Why Join Us Opportunity to help launch a unique tourism experience from the ground up Creative freedom to shape branding and marketing direction Work in a remote regional Western Australian tourism environment.

📌 Marketing Specialist (Western Australia)
🏢 Gabor Holdings
📍 Western Australia