We're looking for a
Country Manager, Australia & New Zealand
to own and grow Yoto's presence across ANZ — leading market strategy, commercial partnerships, and revenue growth. Your leadership will be crucial to accelerating the next phase of our growth in Australia & New Zealand, bringing the magic of Yoto to as many households as possible.
About Yoto
Yoto is a screen‐free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
Yoto's Growth Team
Our Growth team is the engine behind Yoto's commercial success – connecting the right families to the right products through smart strategy, brilliant partnerships, and inspired marketing. Spanning acquisition, eCommerce, B2B, brand, content marketing and retention, this is a team of driven people who care deeply about outcomes and move fast to get there. As Country Manager for ANZ, you'll sit at the heart of this team – acting as the voice of the market globally, while owning end‐to‐end revenue growth strategy for the market.
What you'll be doing
Own the ANZ P&L;: develop and manage financial forecasts, budgets and revenue plans across the Australian and New Zealand markets, identifying the highest‐impact levers across channel strategy, pricing, promotions, and marketing to drive sustainable growth.
Lead B2B partnerships end‐to‐end: identify, evaluate and prioritise prospective partners, leading from initial outreach through commercial negotiation, contract sign‐off, and full onboarding; own the operational lifecycle for all ANZ B2B accounts including purchase orders, stock, invoicing, and 3PL coordination.
Define and execute the ANZ marketing strategy: work in close collaboration with the local marketing team to shape strategy, then partner with global teams across PR, social, performance,



brand and retention to deliver campaigns that land on time, on budget, and with genuine cultural resonance.
Shape how Yoto shows up in market: coordinate with the Content team on localisation and curation of audio content for ANZ audiences, lead activation at trade shows and events, and partner with Operations and Supply Chain to ensure seamless product availability and delivery.
Be the ANZ authority: monitor market trends, consumer behaviour and the competitive landscape to inform strategic decision‐making globally, and serve as the primary point of contact for key stakeholders, partners and clients across the region.
Drive cross‐functional execution: work with global product, ops, and commercial teams to launch new products and campaigns in market, providing accurate demand forecasts and tracking channel revenue and sell‐through performance.
What you'll bring
Demonstrable experience in a country management, commercial, or senior market leadership role – experience at a fast‐growth startup or scale‐up is a big plus.
A proven track record of developing and executing business and marketing strategies in the Australian market, ideally spanning marketing, eCommerce, and B2B.
Robust financial acumen, including hands‐on experience with budget management, P&L; responsibility, and data‐driven decision‐making.
Demonstrated ability to build and manage B2B partnerships – from pipeline to contract – alongside deep experience in account operations and trade marketing.
A natural collaborator who can lead cross‐functional teams and hold their own with global counterparts, without needing a big team around them.
Excellent negotiation and relationship‐building skills, with experience working across brands, retailers, publishers, and content creators.
Nice to have:
Experience coordinating content localisation or working with supply chain and operations teams in a market‐facing role.
A genuine passion for audio, kids' education, or family‐oriented consumer tech.
Salary:




AU$180,000 - AU$200,000 based on experience
What you can expect from Yoto
Flexibility:
Sydney based – hybrid working. Expectation to meet with the team one day a week in a Sydney CBD co‐working space.
Financial:
11.5% Superannuation, Group Life & Disability policy – AU$50k with Allianz.
Health & Wellness:
Bronze cover (single) with Allianz.
Time Off:
25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus one extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
Helping Families:
Variety of family‐friendly leave, including carers leave.
People & Planet:
Up to 2 volunteer days per year. A Book Allowance of up to AU$100 a year to contribute to your professional development.
Fun Perks:
You receive your very own Yoto player and starter pack of cards! And you'll get the chance to meet the global team at our annual YotoFest.
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We're also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‐monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don't just embrace differences – we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
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📌 Country Manager, Australia & New Zealand (Maternity Cover) (Sydney)
🏢 Yoto
📍 Sydney