About the company Boss International Group Pty Ltd is a Melbourne-based Australian travel company established in ****.
As an inbound tourism operator (ITO), we specialise in providing customised travel solutions, tour experiences, and ground services for international visitors travelling to Australia.
With operational teams across Melbourne, Sydney, Brisbane, and China, we are committed to delivering exceptional travel experiences and connecting international travellers with quality Australian tourism experiences.
About the role Boss International Group is seeking a Marketing Specialist to join our team based in Clayton, Victoria.
The successful candidate will be responsible for developing and implementing marketing strategies, enhancing brand awareness, driving customer engagement activities, and supporting the continued growth of our tourism business in Australian and international markets.
Key Responsibilities 1.Develop and implement marketing strategies to promote the company's tourism products, services, and brand across Australian and international markets 2.Conduct market research and analyse customer behaviour, market trends, and competitor activities to identify business opportunities 3.Coordinate the delivery of integrated marketing campaigns across digital platforms and promotional channels, ensuring projects are completed on time and within budget 4.Create and manage marketing content and promotional materials to strengthen brand awareness and customer engagement 5.Monitor campaign performance,



evaluate marketing results, and provide recommendations to improve campaign effectiveness and business outcomes 6.Provide marketing insights to support product positioning, promotional planning, and channel development across Australian and international markets 7.Collaborate with internal teams and external partners to deliver marketing initiatives and prepare reports to support management decision-making.
Qualifications and Skills 1.Diploma or higher qualification in Marketing, Business, Communications, or a related field 2.Minimum of three years' relevant experience in marketing, digital marketing, or a similar role 3.Strong knowledge of marketing principles, digital platforms, and campaign management 4.Excellent communication skills with the ability to create effective marketing content 5.Strong analytical and organisational skills with the ability to manage multiple priorities 6.Experience in the tourism industry and proficiency in English and Mandarin will be highly regarded Why Join Us 1.Competitive salary package commensurate with experience and skills.
2.Opportunity to contribute ideas and make an impact through meaningful marketing initiatives 3.Work in an international and multicultural workplace 4.Opportunities for professional growth and career development If you are passionate about marketing and the tourism industry, we would love to hear from you.
Please submit your resume and cover letter to *********************.

📌 Marketing Specialist (Melbourne)
🏢 Boss International Group
📍 Melbourne