At WHOOP, we're on a mission to unlock human performance.
WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Marketing Director, ANZ - to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth.
This role serves as the executional owner for the ANZ region, with responsibility for translating global strategies into regionally relevant, culturally resonant programs.
Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the ANZ markets.
JOB RESPONSIBILITIES: ● Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
● Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
● Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
● Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
● Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
● Own WHOOP's grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences,



and community events that drive member acquisition, product engagement, and loyalty.
● Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
● Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
● Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
● Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams.
● Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics.
● Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact.
● Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market.
QUALIFICATIONS ● 8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.
● Bachelor's degree in Marketing, Communications or a closely related field ● Deep understanding of the ANZ market - media, commercial and competitive landscapes- with demonstrated cultural fluency and insight into consumer behaviour.




● Proven experience across influencer marketing, media planning, and brand partnerships.
● Solid analytical skills with the ability to interpret commercial performance data and inform strategic decisions.
● Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.
● Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis.
● Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable ● Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives.
● Adaptable and thrives in a dynamic and fast moving business ● Is comfortable with constant change, is self motivated and collaborative.
● Demonstrated passion for performance, wellness, and WHOOP's mission.
LEVEL RESPONSIBILITIES: ● Expertise: Expert at core job responsibilities, seen as an expert/leader by other peers.
Solves large, complex problems independently and leads company-wide projects and cross-functional efforts with little guidance ● Collaboration: Establishes clear direction for the team and leads the execution ● Communication: Expresses complicated issues simply to others.
Solicits and integrates feedback to improve performance with limited guidance; proactively remedies communication issues ● Influence: Effectively manages cross-functional leads to increase marketing impact for the country.
Influences other dept. leaders to increase team impact, while setting and maintaining high standards for team results and output ● Innovation: Consistently looking for new ways to approach and improve work.

📌 Anz Marketing Director (New South Wales)
🏢 whoop
📍 New South Wales