Job Title
Head of Marketing & Lead Generation
Location
Sydney, Australia
Mission
At The Well Team, effective marketing is about much more than promotion—it's about connecting people in need with life-changing NDIS support services.
Our marketing efforts must be authentic, ethical, and align with the dignity-centered approach that defines our organization.
Role Purpose
As our Head of Marketing & Lead Generation, you'll lead the Marketing Department dedicated to generating brand awareness, driving leads, nurturing the reputation of The Well & Co, and supporting growth through multi-channel campaigns and partnerships.
You'll develop and execute comprehensive marketing strategies across digital and traditional channels, oversee our Marketing Specialist(s), and collaborate with other departments to ensure consistent messaging and participant-centered communications.
Your expertise will drive targeted campaigns that connect with NDIS participants, their families, and referral sources.
In line with your department's WorkWellTM contribution, you'll drive the "demand signal" that starts the WorkWellTM engine, ensuring every campaign, message, and outreach is compliant, mission-driven, and optimizes our pipeline flow.
Your marketing efforts will be the catalyst that initiates our service delivery process.
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with organizational objectives and the WorkWellTM Model
Oversee the creation of compelling, NDIS-compliant content across all marketing channels, including website, social media, email, and print
Lead Marketing Specialist(s) in campaign planning, execution, and optimization




Analyze marketing performance data and adjust strategies for continuous improvement and ROI optimization
Success Factors
Communicate with Authenticity – Craft marketing that respects participant dignity
Be Data-Driven – Use analytics to optimize campaigns and ROI
Build Strategic Relationships – Develop partnerships that enhance our reach
Balance Growth & Values – Drive lead generation while maintaining brand integrity
Believe in Our Mission – See marketing as a means to connect people with life-changing support
WorkWellTM Model Integration
Demand Signal & Lead Generation – Initiate the first stage of our model by generating qualified leads through digital campaigns, partnerships, and community outreach
Intake & Needs Mapping Preparation – Your marketing content will set accurate expectations and begin the education process that facilitates smoother intake conversations
Continuous Improvement – Your analysis of marketing performance and lead quality will provide valuable feedback to refine our overall approach
Job Details
Employment Type: Full-Time
Start Date: Immediate
Department: Marketing
Reports To: Managing Director
Key Performance Areas
Lead generation volume and quality
Marketing campaign ROI and effectiveness
Brand awareness and reputation metrics
Strategic partnership development
Marketing compliance and ethics
Qualifications
Degree in Marketing, Communications, or related field
5+ years of marketing leadership experience
Experience in healthcare/disability sector preferred
Robust digital marketing and analytics skills
Excellent strategic and creative thinking abilities
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📌 Head Of Marketing & Lead Generation (New South Wales)
🏢 The Well Team
📍 New South Wales