The Product Marketing Manager, Channel & Strategic Partnerships will report directly to the VP of Marketing and own how Avive's story, positioning, and go-to-market strategy show up through our channel and strategic partners
As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets
We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement
You will translate what the Avive Connect AED, REALConnect platform, and 4 Minute Community program actually do into messaging, content, and tools that our partners can confidently sell, train on, and represent to their customers
As a core part of our Marketing team, you will collaborate closely with our partner organizations alongside Avive's Sales, Product, Community Programs, Customer Success and Demand Gen teams to produce high-impact, co-branded assets that influence every stage of the partner‐led buyer journey, from first touch to closed deal
The AED industry spent thirty years selling the box on the wall, and survival rates barely moved
Avive is building something different: a connected, community‐based response system that puts the people using AEDs at the center of the story
This role carries that narrative into the market through our partners, while keeping it true to who Avive is
Your work lives where product meets revenue, and where Avive meets its partners
You will take our internal positioning and translate it for partner sales teams who sell into their own audiences, whether that is a business owner thinking about workplace readiness or a public safety buyer thinking about community response
You will build the messaging, proof, and enablement that help partner reps and Avive's field teams turn interest into pipeline
This is a strategic and deeply hands‐on role
You will own a partner messaging framework one day and write a co‐branded one‐pager, build a partner training deck, or extract a proof point from a customer save story the next
Your work is measured by how much more credible and effective every partner‐led customer conversation becomes
Translate Avive's internal vision, positioning, and go‐to‐market strategy into partner‐ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions




Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one‐size‐fits‐all message
Build co‐branded partner enablement that helps partner reps sell faster: decks, one‐pagers, battlecards, objection‐handling guides, demo scripts, talk tracks, and sales training content
Equip partner sales and training teams with messaging that fits their buyers, not just ours.
Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly
Develop the competitive narrative for the partner context.
Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice
Operationalize the Proof Point Playbook for the channel.
Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field‐ready within two weeks of publication
Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on‐brand across every co‐branded touchpoint
Support the internal direct team where partnership and direct motions intersect, partnering with core product marketing and Product so direct and channel messaging stay aligned as Avive scales across both
Collaborate with Product, Customer Success, and field GMMs so the partner‐led customer journey reflects the same value and brand promise as Avive's direct motion
Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves
Benefits
Healthcare: Avive offers comprehensive medical, dental, and vision plans to ensure employee health care needs are met
Employee equity package:



Every team member has a vested stake in the success of the company and is granted a generous equity package with employment
Subsidized AED program: Employees have access to a subsidized AED program, ensuring they can equip their homes and communities with lifesaving technology at a reduced cost
Time Away: Time to rest and recharge is important.
With 11 paid holidays, accrued PTO days, and three additional floating holidays, employees can enjoy flexible time off when needed
And Much More: We believe in fostering a fun and engaging work setting.
From team lunches and office snacks to exciting events and celebrations, we prioritize opportunities for connection and collaboration
Savings & Retirement: Avive helps employees reach their retirement goals.
We offer a 401k contribution of 3% of an employee's base pay - starting Day One
Qualifications
Mission‐driven, collaborative, and scrappy.
You want your work to help save lives, and you are willing to roll up your sleeves to do it.
3 to 5 years of product marketing, partner marketing, content marketing, or related go‐to‐market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams and external partners.
Organized and cross‐functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams.
A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences.
Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work.
Comfortable owning both strategy and execution.
You are as happy defining a multi‐channel go‐to‐market play as you are writing the headline or building the slide.
Experience in partner, channel, or co‐marketing, building enablement for distribution, retail, or reseller partners.
Experience working with connected, tech‐driven products or connected healthcare solutions.
Experience supporting national accounts or enterprise go‐to‐market motions.
Familiarity with sales enablement tooling and CRM‐driven content deployment.
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📌 Product Marketing Manager (Channel & Strategic Partnerships) (Brisbane)
🏢 Avive Solutions
📍 Brisbane