Imagine turning up to work each day, greeted by a relaxed (but driven!) team… At the end of the week, you’re seeing your work actually have an impact on business growth…You’re continuously given the prospect to learn and expand on your marketing skills… Oh, and have fun while doing it.

By Amica is a fast growing online women’s fashion boutique. Started in 2016 by fashion designer Dee Tran. Dee’s vision for the brand is to be body and age inclusive. The brand aims to bring women together and help them feel confident in their body, no matter what age.

Join the family

Reporting to our General Manager, this role is an opportunity for you to be part of our growth. You will be responsible for developing and executing strategic initiatives to enhance brand awareness, foster customer loyalty and drive growth by focusing on community management. Managing a small team, you will roadmap our social media marketing campaigns and overlook all social platforms to ensure the brand voice and visuals are consistent.

The role is based at head office in Fairfield and is an in-office role.

How you will contribute:

- Alongside the Growth Marketing Manager, roadmap each quarter’s marketing campaigns outlining the branding and social tactics to build a community

- Strategically plan social tactics in advance on the marketing planner and on the campaign tactic planner

- Create and maintain a consistent brand voice and visual style across all channels (photography, videography, social media) ensuring alignment with the brand’s core values and messaging

- Lead the team to come up with new ideas, and manage social media content and approvals to ensure ideas come to life

- Lead photoshoots as the creative director alongside photographer




and execute ideas including having oversight of photoshoots and content development required

- Develop PR, influencer and ambassador management strategy

- Participate in the content and be the face for our brand alongside the Social Media Coordinator

To be successful in this role:

- Minimum 2 years experience in a similar creative role

- Proven track record in creating engaging content for various social media platforms

- Qualification or certification in graphics, fashion, photography, marketing or a related field

- Proven experience in creative visual projects

- Proven track record in building and executing brand strategies

- Ability to create content on Canva and Capcut

- Proven project management and leadership skills (managing a small team)

- Experience with fashion industry (desirable)

What’s in it for you?

- Be a part of a growing company with an opportunity to make an impact and grow your career

- Generous discounts on full price clothing

- Regular social team outings and staff initiatives

Ready to make an impact and grow with us?

To apply hit ‘quick apply’, send your resume and cover letter to us telling us why you want to join the team and what makes you a standout candidate for the role. Video cover letters are highly regarded to make you a standout!

Applications close Thursday 27th August 2026. Only shortlisted candidates will be contacted. Shortlisting and interviews will start from the date of advertisement so we encourage you to apply as soon as possible.

If you would like to speak to someone about the role email ••••@byamica.com.

Check us out:

SHOP: https://byamica.com/

FACEBOOK: https://www.facebook.com/byamicapage

FACEBOOK GROUP: https://www.facebook.com/groups/byamica

INSTAGRAM: https://www.instagram.com/byamica/

📌 Social Media Manager - ECOMMERCE WOMEN’S FASHION (Fairfield)
🏢 By Amica
📍 Fairfield