Sydney, Australia • Full time • Marketing Specialist

Help us reach and educate more people about our NDIS services through strategic digital marketing initiatives and compelling, accessible content.

Our Mission

The Well Team exists to deliver life-changing support to NDIS participants across Australia. Marketing at The Well Team is not about selling — it is about connecting people with the help they deserve and making the NDIS easier to understand for families navigating it for the first time.

Role Purpose

Working alongside the Head of Marketing & Lead Generation, you will execute multi-channel digital marketing campaigns that drive qualified NDIS participant leads and build brand awareness across our key service regions.

You will manage day-to-day content creation, SEO, paid media, and social channels, continuously testing and optimising to improve lead quality and cost efficiency. You will bring both creative flair and analytical discipline to everything you do.

Key Responsibilities

- Create accessible, Grade 5 reading level content for blog posts, service pages, and social media that educates and converts NDIS participants and families
- Develop and execute an SEO strategy that improves organic search visibility for key NDIS service and location terms
- Manage social media channels including LinkedIn, Facebook, and Instagram with a consistent brand voice
- Produce email marketing campaigns including newsletters, onboarding sequences,



and referral partner communications

You Will Succeed If You...

Care About the Cause - You are genuinely motivated by helping disability services reach more people

Tell Compelling Stories - You write and communicate with clarity, empathy, and purpose

Let Data Guide Decisions - You use analytics to improve performance, not just report on it

Collaborate Across Teams - You work closely with care managers, intake teams, and leadership to align messaging

Job Details

- Employment Type: Full-Time
- Start Date: Immediate
- Department: Marketing
- Reports To: Head of Marketing & Lead Generation

Key Performance Areas

- Monthly qualified lead volume
- Cost per lead (CPL) across channels
- Organic search traffic and keyword rankings
- Content publication cadence and quality
- Paid media ROAS and conversion rate

Qualifications

- 2+ years' experience in digital marketing, preferably in healthcare, disability, or social services
- Demonstrated experience with Google Ads, Meta Ads, and SEO tools (Ahrefs, SEMrush, or similar)
- Strong copywriting skills with the ability to write for diverse, non-technical audiences
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Experience with CRM and email marketing platforms
- Familiarity with NDIS sector or disability services (highly regarded)

We respond to all applications within 48 hours

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📌 Marketing Specialist (City of Sydney)
🏢 The Well Team
📍 City of Sydney