Our client is a global leader in premium commercial equipment, backed by decades of scale and a reputation for award winning design.

Off the back of exceptional growth in 2025, they're expanding their commercial team and looking for a driven, consultative sales professional to own the NSW and ACT market for their flagship luxury product range. This range is built for environments where performance meets design: 5-star hotels, luxury residential developments, and premium hospitality projects. It's a role for someone who understands high-end B2B sales, knows how to navigate complex, multi-stakeholder projects, and can build genuine relationships with property developers, architects, interior designers, and hotel procurement teams. Based in Sydney and reporting to the Commercial Sales Manager, you'll take full ownership of your territory, from prospecting and pipeline building right through to close and post-installation.

Responsibilities

- Developing and executing a territory sales plan across luxury hotels, high-end accommodation, property developers, and premium lifestyle operators in NSW and ACT
- Building relationships with C-suite decision-makers, procurement teams, interior designers, architects, and hotel chains
- Managing the full sales cycle,



from initial site consultation through to quotation, negotiation, order confirmation, and installation sign-off
- Presenting tailored proposals, including 2D and 3D floor plans, and positioning the range as the premium solution of choice
- Building and maintaining a strong pipeline with accurate CRM reporting
- Attending industry events, hotel association forums, and trade shows to generate leads and build brand presence

Qualifications

- Minimum 3 years of B2B sales experience, ideally in hotel and hospitality, luxury real estate, interior design, FF&E;, or a related high-end commercial sector

Required Skills

- A consultative approach and the confidence to engage senior stakeholders
- A robust hunter mentality, with the ability to build pipeline from scratch and close complex, multi-stakeholder deals
- Exposure to health, fitness, or wellness is a plus
- An existing network within Sydney's hotel, property development, or luxury lifestyle community is a significant advantage
- Exceptional communication and presentation skills
- High-level computer skills including CRM, Microsoft Office, and ideally 2D/3D floor planning tools

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📌 Sales Executive (City of Sydney)
🏢 Primis
📍 City of Sydney