Responsibilities

- Own FELLR's brand relationships with hero venues across Sydney, Brisbane, Melbourne and Perth.
- Act as the trusted face of the brand at venues, building long‑term partnerships.
- Ensure activated accounts meet brand standards for visibility, vibe and staff knowledge.
- Plan and execute launch events, tap takeovers, sampling nights and venue partnerships from idea to execution.
- Educate and inspire bar staff and bartenders on the Alcoholic Soda, Crush, Vodka ranges so they sell enthusiastically.
- Execute festival activations by setting up, running, managing staff, capturing content and ensuring a memorable visual impact.
- Support the Marketing Manager and coordinator at brand events and partner events.
- Represent FELLR at trade nights, bartender events and supplier dinners.
- Collaborate with the Marketing Coordinator to capture content for socials and PR.
- Manage logistics for activations: stock, gear, POS, staffing, run sheets and post‑event wrap‑ups.
- Support activations in priority indie bottle shops: POS, product facing, displays and live promos.
- Build relationships with store owners and managers; run promos and activations; relay insights to the distributor team.
- Act as a genuine FELLR ambassador, building trust with bartenders, venue operators and buyers.
- Spot and develop ambassador opportunities in the on‑premise world.
- Report competitor activity, activation performance and opportunities to the Marketing Manager.




- Maintain up‑to‑date account and activation records.
- Provide ideas on what works and what should be expanded.

Qualifications

- 3–5 years in field marketing, brand activation, on‑premise marketing or an account‑facing brand role (drinks, FMCG or lifestyle brands ideal).
- Track record of winning over venues, building relationships even without owning the commercial deal.
- Hands‑on experience running brand activations at events and festivals from start to finish.
- Exposure to independent retail operations and how indie bottle shops operate.
- Comfortable working alongside a distributor or wider sales team, adding value without owning the commercial relationship.
- Ability to build genuine connections and be a trusted partner at any venue.
- Commercially aware (understanding ranging, velocity and what makes an account worth having).
- Self‑managing and organized, able to handle multiple accounts across multiple states with no gaps.
- Natural storyteller – able to pitch FELLR credibly to venue managers, buyers and bartenders alike.
- Content‑savvy – capable of setting up and directing moments that look great on socials.
- Willingness to work evenings, weekends and travel; thrives in an on‑premise setting.

Benefits & Compensation

- Competitive salary $80,000–$95,000 per year.
- Company car.
- Employee discount.
- Employee mentoring program.
- Employee stock purchase plan.
- Free drinks.
- Parental leave.
- Maternity leave.

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📌 Field Marketing Specialist (City of Sydney)
🏢 Everi Pty
📍 City of Sydney