Cerebral Palsy Alliance – Allambie Heights NSW

Location

Allambie Heights, NSW, Australia

About the role

This is a newly created role where you will help shape and grow the global reach ofCPAdvance™, CPA’s clinical training and professional development portfolio.

Lead the growth, positioning and go-to-market strategy for CPA’s clinical training and professional development programs. This newly created role will build market presence, developpartnershipsand drive commercial growth across healthcare, allied health,disabilityand education sectors.

Responsibilities of the role (not limited to):

- Develop and execute product marketing strategies to drive awareness,adoptionand revenue growth.

- Build market positioning, brandstrategyand compelling value propositions for healthcare and professional audiences.

- Develop go-to-market plans,campaignsand growth strategies across new and existing markets.

- Identifyand developstrong relationships with healthcare professionals, universities, disabilityorganisationsand industry partnersto drive distribution and sales.

- Use market insights, customer data and KPIs to optimise performance.

- Create marketing collateral, thought leadership content and customer storiesto build brand and generate word of mouth endorsement.

- Partner with internal teams including Training&Development;, IT and Marketing to deliver growth initiatives.

About you:

You are an ambitious, commercially minded marketing professional with experience building brands and bringing products or services to market.

You will bring:

- Product marketing experience, ideally within healthcare, medical devices, clinicalequipmentor allied health.

- Solid networking and relationship-building skills.





- Experience developing market strategies,distribution channels/partners,managing leads and delivering against KPIs.

- A track recordin delivering on business and financialobjectives.

- A creative,analyticaland strategic approach.

- Experience in healthcare, allied health or clinical environments is highly desirableas is pan regional or global experience.

- Relevant marketing degree.

Working for CPA offers you exceptionalremuneration& benefits:

- Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year

- Flexible ways of working - working from home options, flexibility surrounding hours

- 12 weeks paid parental leave and 2 weeks paid partner leave

- 3additionalleave days each year(conditions apply)

- $100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)

- Discounted gym membership for you and your family, using Fitness Passport

- Employee Assistance Program

- Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.

Our Values:

At Cerebral Palsy Alliance we champion diversity andequitableopportunities for people with disabilities and lived experience, Aboriginal and TorresStraitIslander people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.

We are passionate, respectful, ethical,curiousand courageous. Great Minds Think Differently.

Ready to Join Us?

More information about working for CPA:

For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.

Cerebral Palsy Alliance upholds and advocates for therights of clients, we areachild safeorganisation and all workers must adhere to theNDIS Worker Code of Conduct.

#J-18808-Ljbffr

📌 Senior Product Marketing Manager - Clinical Training (Northern Beaches Council)
🏢 Cerebral Palsy Alliance
📍 Northern Beaches Council