Park Brown is partnering exclusively with a leading global cryptocurrency exchange to appoint a Growth Manager, based in Sydney.

This is a rare prospect to join one of the world's largest digital asset platforms and play a pivotal role in driving customer growth across the Australian market.

Reporting to the Senior Growth Manager, you'll be responsible for developing and executing growth initiatives across the full customer lifecycle - from acquisition through to retention and re-engagement. Working closely with regional and global marketing teams, you'll leverage data, performance marketing and CRM strategies to deliver measurable commercial impact in one of the industry's fastest-moving sectors.

This is a hands-on role for an experienced growth marketer who understands both the Australian market and the unique dynamics of the cryptocurrency industry.

Key Responsibilities

- Own and optimise growth initiatives across the Australian market, driving customer acquisition, engagement and retention.
- Partner with performance marketing teams to develop and optimise campaigns across Meta, Google, DSPs, affiliate channels and other digital acquisition platforms.
- Design and execute CRM and lifecycle marketing campaigns across email, push notifications and in-app communications.
- Develop customer segmentation strategies to improve conversion, retention, customer lifetime value and VIP engagement.
- Build, launch and optimise campaigns using internal marketing platforms and automation tools.
- Support local marketing activations, partnerships, events and VIP engagement initiatives.
- Collaborate closely with regional and global stakeholders across marketing,



product and commercial functions to deliver strategic growth initiatives.
- Monitor campaign performance, analyse customer behaviour and provide data-driven recommendations to continually improve results.

About You

To be successful, you'll bring a strong understanding of growth marketing within the cryptocurrency or digital asset ecosystem, together with a passion for building customer growth in highly competitive digital environments.

You'll likely possess:

- 3+ years' experience in Growth Marketing, Performance Marketing or Digital Marketing.
- Demonstrated experience within the cryptocurrency, digital assets or Web3 industry.
- Strong understanding of paid acquisition channels including Meta, Google Ads, DSPs and affiliate marketing.
- Experience designing and executing CRM, lifecycle marketing and customer retention strategies.
- Excellent analytical skills with the ability to interpret campaign performance and customer behaviour to drive commercial outcomes.
- Experience working with multiple stakeholders across regional and global teams.
- A proactive, highly organised approach and the ability to thrive in a fast-paced, high-growth environment.
- Strong communication and project management skills.
- Fluency in English is essential

Why Join?

You'll be joining one of the most recognised names in the global digital assets industry, working with high-performing international teams while playing a key role in growing one of the company's most important APAC markets.

This is an opportunity to make a tangible commercial impact, work at the forefront of digital finance and help shape the continued growth of cryptocurrency adoption across Australia.

#J-18808-Ljbffr

📌 Growth Manager | Global Crypto Exchange (New South Wales)
🏢 Park Brown International
📍 New South Wales