Our client is a pioneer in the Australian spirits industry renowned for its prestige status and world-class quality. They are at an exciting stage in their growth with a clearly defined long term ambition. As Global Marketing & Brand Director you will unleash the full potential of the brand consolidating it as one of Australia's iconic luxury brands.

Responsibilities

- Global Brand Strategy: Lead the evolution of their brand positioning and "brand world," ensuring a consistent experience across every global touchpoint positioning the brand firmly in the luxury sector.
- Strategic Planning & Innovation: Develop a 5-year strategic plan and collaborate with production to design a product portfolio that delights collectors and enthusiasts.
- Community & D2C Growth: Transform our consumer database through storytelling, high-end brand experiences, and segmented loyalty programs for VIPs and club members.
- Experience & Communication: Develop and execute luxury-aligned marketing plans, harnessing influencers, strategic partnerships, and advocates, including harnessing the brand home / visitor experience.
- Team Leadership: Build and mentor a high-performing marketing team and capability, fostering a collaborative and independent mindset to achieve long-term sales and brand goals.

Desired Experience

- Luxury & Spirits / Drinks Expertise:



Proven track record in the spirits or drinks sector with a deep appreciation for luxury business strategies over standard FMCG models.
- Multi-Channel Marketing: Strong skills in brand positioning, packaging, eCommerce, with a spike in PR, and experiential marketing, positioning brands in culture.
- Strategic Execution: A "thinker and doer" who can translate high-level insights into clear briefs and tangible implementation.
- Entrepreneurial Mindset: A hunger to "roll up the sleeves" within a small, passionate team while maintaining a global perspective.
- Cultural Fit: An appreciation for fine living and the curiosity to immerse yourself in the unique environment of the brand.
- Global Exposure: Ideally you will have an understanding and prior experience working with global markets and partners, ideally in the Asian region.

Why This Role?

- Shape a Legacy: Play a leadership role in establishing an iconic Australian luxury brand on the world stage.
- Innovative Setting: Work with the pioneers of their category backed by significant new investment.
- Best of Both Worlds: Immerse yourself in the technical world of spirits and the broader world of modern luxury simultaneously.
- Flexibility: Whilst there is an expectation that you are willing to travel to connect with the team and the brand home and story, the role can be Melbourne or Sydney based.

A competitive salary package is on offer for the successful candidate.

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📌 Global Marketing & Brand Director - MELB or SYD (City of Sydney)
🏢 Brightside Executive Search
📍 City of Sydney